Britannia bets on ‘Many Indias’ strategy amid inflation, shifting consumer demandBritannia is adopting a 'Many Indias' strategy. Startup-style teams will gain local decision-making power. This move seeks to boost agility...
NCLAT reaffirms project-specific insolvency proceedings against realty firmsThe National Company Law Appellate Tribunal has ruled that homebuyers' insolvency cases against real estate firms must focus only on the pr...
After two decades apart, Japanese son reunites with Punjabi fatherSukhpal Singh and his Japanese son Rin Takahata reunited after 20 years when Rin, inspired by a college assignment, traced his father to Am...
Kisan Rin Portal to be launched on TuesdayAccording to the agriculture ministry, the Kisan Rin digital platform offers a comprehensive view of farmer data, loan disbursement specifi...
Fintech startup Sewa Grih Rin raises $20 million in funding led by Norway-based NMIThe company plans to utilise the money to grow its loan book, work towards digitising its offerings and expand operations in Odisha, Jharkh...
White House asks EPA to study whether electric vehicles can generate renewable fuel creditsUnder the U.S. Renewable Fuel Standard, oil refiners must blend biofuels such as corn-based ethanol into their fuel mix or buy tradable cre...
Vote on Account 2014: Sharp hike in budgetary allocation for HUPA MinistryThe increase in the budget is accounted for by schemes such as NULM, JNNURM, Rajiv Awas Yodana and Rajiv Rin Yojana.
HUL to target Ujala with Rin Perfect Shine?The recent launch of Rin Perfect Shine (RPS) fabric whitener by HUL is likely a case of proactive targeting of potential competition.
Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brandsThe new brand, Uni Wash, will be launched in the next 2-3 months and be priced similar to Rin and Tide, the company said.
HUL's ad compares prices of Rin & P&G's Tide, asks consumers to choose the better brand"The ad is totally factual and represents the price of two brands & helps consumers to make an informed choice," said an HUL's spokesperson.
- Rising input costs force Hindustan Unilever to raise prices of Rin
Hindustan Unilever (HUL) has kicked in a phase of price increases in laundry, a segment where margins had clearly bottomed out.
- DMA Yellow wins repackaging deal for Unilever's Rin
More than 10 branding agencies including Holmes & Marchant, Singapore and PI Global, London, were in the fray and each presented a design.
- Now, HUL files contempt plea against P&G
What started as a bitter laundry advertising war between arch rivals - Hindustan Unilever (HUL) and Procter & Gamble India (P&G) - has now ...
- P&G goes to court again; says HUL still playing dirty
The makers of Tide detergent have once again dragged Hindustan Unilever, which makes Rin detergent, to the court alleging that the rival wa...
- P&G files contempt of court case against HUL for Rin ad
The Rin-Tide face-off enters its next edition. This time, P&G has filed a petition for contempt of court against HUL in Kolkata High Court ...
- Rin advertisement stings Tide with high viewership
The verdict is out on the impact created by the controversial Rin television commercial — which directly compared Rin and Tide — on the aud...
- Rin washes rivalry linen with Tide in public through new TV ad
Hindustan Unilever detergent fires first shot in possible battle by directly taking on P&G brand in latest commercial. How India's young pr...