- IPG Mediabrands buys Interactive Avenues
The deal also marks the exit for Interactive Avenues’ current investors, WestBridge Ventures II Investment Holdings (formerly Sequoia Capit...
Sam Balsara owned Madison Media negotiating with Dentsu, WPP for saleMadison Media, the only major Indian ad agency that doesn't still have a foreign partner, is negotiating with Japanese advertising behemoth...
- IPG Mediabrands consolidates as Shashi Sinha takes over as the new CEO
IPG Mediabrands has big plans up its sleeve for India as it rolls out a new management structure. The second largest media entity, after WP...
- Ability to attract, retain talent biggest challenge for media agencies: Debraj Tripathy, MediaCom
In a freewheeling chat, Debraj Tripathy, MD, MediaCom India shares his viewpoints on the agency’s legacy, its USP and his viewpoints on the...
- Will remain focused on priorities for ZenithOptimedia in India: Satyajit Sen, CEO
ZenithOptimedia the ROI agency (part of Publicis Groups’s VivaKi network) has had a good run in the RECMA rankings released recently for In...