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PUNITHA ARUMUGHAM
- No ad break for DD in CWG 2010 closing showDoordarshan told not to air any commercial during Commonwealth Games closing ceremony’s live telecast; Advertisers already on board to take...
Right marketing & great content are importantET speaks to Punitha Arumugham, CEO, Madison Media, to get the advertiser perspective on this evolving medium of entertainment.- Will the Sun keep shining on his TV?Industry watchers say Maran will weather the storm, while he himself isn’t willing to say much.
- Media buying space lures new playersEven as media buying and planning agencies witness a talent exodus owing to the industry’s barebone cost structure, there are a host of new...
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