Madison Media, the only major Indian ad agency that doesn't still have a foreign partner, is negotiating with Japanese advertising behemoth...

After 11 years of leadership among Tamil TV news channels, Kalanithi Maran’s Sun News is suddenly on shaky territory.

Planners have started buying ad spots for IPL cricket series on behalf of their clients, an indication that the T20 format is defying slowd...

Auto, telecom and consumer durables companies have raised their advertising and marketing budgets by up to 50% to convince cost-conscious b...

ESPN Star Sports (ESS) expects to rake in around Rs 200 crore of advertising revenue from the tournament.

Most of the top actors are raking in more money from ads. Aamir's biz plan: at Rs 14 cr per brand, pundits say he pockets around Rs 60 cr a...

The ongoing Indian Premier League (IPL) T-20 tournament has opened to the lowest average TVRs, worrying media buying firms and advertisers.

Some media buyers say the official broadcaster did not inform advertisers up front that there will be no ads on HD feed.

The country's most glamorous sporting extravaganza, IPL, seems to have stolen the show from the ICC World Cup.

Salman Khan and Amitabh Bachchan are on Bigg Boss and KBC 4. Akshay Kumar entered the fray with Master Chef on Thursday and there are indic...

Multi Screen Media (MSM) is looking to hike ad rates even though advertisers complain the rates are already high.

Soap operas are rapidly losing ground to reality shows, with the latter now commanding almost double the ad rates.

In cricket, it’s never over till the last ball is bowled. The India-Bermuda cricket match is perhaps the most crucial in the series, with m...

Both are in a wait-and-watch mode. But this is the best time to buy spots just like the stock markets.

SET Max has already sold 95% of its airtime at an average of Rs 1.5 lakh for a 10-second spot.

Not only is it tailor-made for advertising with routine breaks in between overs, the viewer is also exposed to ever more advertisements at ...