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PUMA VALUE PROPOSITION
Puma bets on pricier sneakers as India’s sportswear race heats upPuma India is focusing on premium products and key sports categories for growth. The company is shifting away from discounted business and ...- Agilitas Sports acquires shoe manufacturer MochikoAgilitas Sports, the sportswear and athleisure solutions platform started by former Puma India head Abhishek Ganguly, has made its first ac...
- Rohit Sharma switches to JioCinema from Star Sports as brand ambassadorRohit Sharma has ended his ambassadorship with Star Sports and will promote JioCinema during the 2023 Indian Premier League. Some of the br...
- 7 low-supply cryptocurrencies to invest in 2023These are one of the best low-supply cryptocurrencies to invest in 2023. Find out how they are positioned to yield high returns for early i...
- Etailers Amazon, Flipkart ask sellers to prepare for September-end big festive saleWalmart-owned Flipkart is expected to kickstart its flagship Big Billion Days on September 24 while Amazon will likely follow suit around t...
- Amazon Pay extends Smart Store Program for local merchants across BharatThe Amazon Pay Smart Stores Program is expanding in multiple cities across India, including Tamil Nadu, Andhra Pradesh, Karnataka, and Tela...
- Franchisees scale down operations amid competition from online rivals“Franchisees are realising that despite doing most of the work, they live on thin margins, ultimately it is the (franchisor) brands whose v...
- Online fashion retailer Jabong plans to introduce private labels brandsJabong sells over 1,500 brands like Adidas, Puma, Levi's, Converse, Proline, Nike and also has apparels from leading fashion designers.
- Power of Ideas 2012: How Capillary Technologies has unique platform that does not require customers to fill up forms or carry membership cardsThe customer information is captured incrementally at the billing counter each time he or she shops and the customer’s mobile number is his...
- Global sports-goods brands not game for mass marketGlobal sports-goods brands are gravitating towards Indian sport, but not towards the price-sensitive Indian consumer.
- Sania Mirza all set to rock Pakistan's advertisementsSania Mirza may no longer be a hot property with the Indian advertisers, but she’s all set to rock Pakistan’s advertising circle.
- Riding the big catHe is the dream candidate to lead a sportswear maker. Puma India MD is into all kinds of adventure sports - paragliding, roller coaster rid...
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