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The FIFA World Cup is Nike’s to lose versus AdidasNike and Adidas are set for a fierce battle on and off the pitch during the upcoming FIFA World Cup in North America. With the tournament h...- Pride, not prejudice: India’s World Cup winning women lift the game — and their brand valueIndian women cricketers have seen their brand value skyrocket after winning the World Cup. Endorsement fees have jumped significantly, with...
- Wallabies vs Argentina Rugby Championship: Sydney match preview, TV schedule and team lineupsAustralia's Wallabies face Argentina in Sydney's Rugby Championship clash on September 13. The match will be broadcast live on Stan Sport a...
- 2024 Grammy Awards: List of winnersThe 66th Annual Grammy Awards were given on Sunday, February 4, at the Peacock Theater in Los Angeles. Taylor Swift received the award for ...
- Puma RS-x Trophies review: Comfortable running shoes perfect for workouts, partiesThe different styles stand out thanks to the retro vibe and bold colours.
- As World Cup kicks off, here's how investors can seek to cash inTrading volume and volatility are expected to slump during the one-month quadrennial event.
- Virat Kohli not keen on endorsing Pepsi any more, may pick another healthier brandKohli has reservations about directly endorsing a cola, given the increasing health worries over sugary drinks, said an executive with know...
- Reuters Sports Schedule at 0600 GMT on Friday, Sept 30SPORTS-NEWS-SCHEDULE AT 0600 GMT/:Reuters Sports Schedule at 0600 GMT on Friday, Sept 30
- Puma and Axis Bank compete IPL-styleAxis Bank and Puma are among the prominent Indian companies that host IPL-style competitions in cricket and other sports for employees ever...
- Sportsmen and their fetish for numbersWhat's in a number? Everything if you ask some of the world's greatest sportsmen, who all share an insatiable hunger for more records, more...
- Fairway fuel: Golf's most stylishIt’s no wonder then that a few world-class professional players have made a name for themselves with their fashion sense.
- India's final score at Cannes Lions: 4 gold, 10 silverJWT India and Mudra Communications won bronze in the keenly contested Films category for Airtel and the Silent Anthem film for Big Cinemas,...
- Sponsors in sport of painAdvertisers are going into a huddle to chalk out ways to recover their investments stuck in WC 2007.
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