Mind-Reading Gen Z: ET Snapchat Gen Z Index is the ultimate guide to understanding India’s largest demographicThe Economic Times, in collaboration with Snapchat and Kantar, introduces India's first Gen Z Index, revealing that brands must adapt to re...
07 May, 2025, 12.07 PM IST
Highest number of lenses published on Snapchat come from India: Snap CTOSnap claims to have claims to has more than 375,000 creators worldwide in augmented reality (AR) ecosystem that have built over 4 million A...
12 Feb, 2025, 10.24 PM IST
India's AR developer community has grown by more than 50%: Snap's Pulkit TrivediDuring his opening address, Snap cofounder and CTO Bobby Murphy emphasized the company’s commitment to fostering creativity and self-expres...
12 Feb, 2025, 05.26 PM IST
Snap elevates Asia Pacific president Ajit Mohan to chief business officerAs chief business officer, Ajit Mohan will oversee the growth of the social networking platform Snap's advertising business globally and le...
05 Feb, 2025, 11.39 AM IST
In 2025, Gen Z’s direct spends will amount to $250 billion: Snap Inc. and BCG's latest reportCurrently, out of Gen Z’s total spending power of $860 billion, approximately $200 billion comes from direct spending—money they earn and s...
16 Oct, 2024, 10.12 AM IST
Brands latch on to Snapchat lingo with Gen Z in mindAlthough Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social me...
31 Mar, 2024, 03.57 PM IST
Fintechs and the KYC conundrum; other top tech, startup stories this weekKYC is best understood as the doorway to formal banking channels. So improper KYC can open up banking to the risks of money laundering, fra...
24 Feb, 2024, 07.19 AM IST
Zomato’s ecommerce push; Byju’s failure to recover vendor duesThe Deepinder Goyal-led company is looking to augment the front-end offerings of Blinkit by having an in-house back-end supply chain where ...
19 Feb, 2024, 07.46 AM IST
Snap to invest more to continue conversation with young India: Snap India MD Pulkit TrivediIn a letter to its shareholders, Snap had said it would shift more of its focus during the year to expanding Snapchat’s user base and inves...
19 Feb, 2024, 06.00 AM IST
2023 Year in Review | who’s in, who’s out: the biggest executive moves in Indian tech & startup sectorETtech has put together its annual list of executive changes and big movements in the startup and tech industry in collaboration with execu...
28 Dec, 2023, 05.17 PM IST
Snap appoints Pulkit Trivedi as India managing director, rejigs local org structureSnap, the parent company of Snapchat, on Wednesday appointed Pulkit Trivedi as India Managing Director who will report to Snap's APAC Presi...
07 Nov, 2023, 06.10 PM IST
India over the moon about Chandrayaan-3; lunar landing cheers spacetech industryAs the lander of India’s Chandrayaan-3 mission touched down on the lunar surface at around 6:04 pm on Wednesday, India entered the elite cl...
24 Aug, 2023, 07.46 AM IST
India’s Chandrayaan-3 makes historic soft-landing on moonThe Indian Space Research Organisation’s (ISRO) Chandrayaan-3 mission successfully put down its lander Vikram on the moon on Wednesday, nea...
23 Aug, 2023, 07.59 PM IST
Google enters airport retail through tie up with startup AirbuyUnder the tie-up, Google’s digital wallet platform Google Pay will onboard the startup Airbuy’s Spot platform as a micro app on which passe...
20 Nov, 2020, 07.43 AM IST
‘Mobile-influenced apparel purchases to rise by 2022’For 2016-2017, Facebook India Online Services reported revenue of ?341.8 crore.Brands are increasingly focused on using data from sites suc...
01 Aug, 2018, 11.32 AM IST
Kishore Biyani takes cues from Jack Ma, to replicate Alibaba's promotion model in IndiaBiyani visited China to understand shopping behaviour during Singles Day, the biggest shopping festival in the world's most populous countr...
23 Jan, 2018, 08.28 AM IST
Facebook India appoints Pulkit Trivedi to head e-comm, retail, travel & financial servicesTrivedi comes to Facebook with over 18 years of industry experience and most recently, he held the position of Head of Industry, e-commerce...
12 Dec, 2016, 12.53 PM IST