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Ola’s valuation crashes 99%; Snapchat India ad pushHappy Thursday! American investor Vanguard has slashed the fair value of Ola's parent company. This and more in today’s ETtech Morning Disp...- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- Don’t guess what Gen Z thinks. Just know it... with ET Snapchat Gen Z IndexThe Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z. The index offe...
- Mind-Reading Gen Z: ET Snapchat Gen Z Index is the ultimate guide to understanding India’s largest demographicThe Economic Times, in collaboration with Snapchat and Kantar, introduces India's first Gen Z Index, revealing that brands must adapt to re...
- Highest number of lenses published on Snapchat come from India: Snap CTOSnap claims to have claims to has more than 375,000 creators worldwide in augmented reality (AR) ecosystem that have built over 4 million A...
- India's AR developer community has grown by more than 50%: Snap's Pulkit TrivediDuring his opening address, Snap cofounder and CTO Bobby Murphy emphasized the company’s commitment to fostering creativity and self-expres...
- Snap elevates Asia Pacific president Ajit Mohan to chief business officerAs chief business officer, Ajit Mohan will oversee the growth of the social networking platform Snap's advertising business globally and le...
- India Inc's GCC play; BharatPe, Licious financialsIndian businesses are expanding their technology capabilities through global capability centres, paralleling international firms operating ...
- In 2025, Gen Z’s direct spends will amount to $250 billion: Snap Inc. and BCG's latest reportCurrently, out of Gen Z’s total spending power of $860 billion, approximately $200 billion comes from direct spending—money they earn and s...
- Brands latch on to Snapchat lingo with Gen Z in mindAlthough Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social me...
- Fintechs and the KYC conundrum; other top tech, startup stories this weekKYC is best understood as the doorway to formal banking channels. So improper KYC can open up banking to the risks of money laundering, fra...
- Zomato’s ecommerce push; Byju’s failure to recover vendor duesThe Deepinder Goyal-led company is looking to augment the front-end offerings of Blinkit by having an in-house back-end supply chain where ...
- Snap to invest more to continue conversation with young India: Snap India MD Pulkit TrivediIn a letter to its shareholders, Snap had said it would shift more of its focus during the year to expanding Snapchat’s user base and inves...
- 2023 Year in Review | who’s in, who’s out: the biggest executive moves in Indian tech & startup sectorETtech has put together its annual list of executive changes and big movements in the startup and tech industry in collaboration with execu...
- In India, 200 million users is a relatively small number; we have room to grow: Snap cofounder Evan SpiegelThe Los Angeles-based tech firm’s cofounder and CEO Evan Spiegel, who is on an India visit, said Snap will grow its community and tap adver...
- Snap appoints Pulkit Trivedi as India managing director, rejigs local org structureSnap, the parent company of Snapchat, on Wednesday appointed Pulkit Trivedi as India Managing Director who will report to Snap's APAC Presi...
- India over the moon about Chandrayaan-3; lunar landing cheers spacetech industryAs the lander of India’s Chandrayaan-3 mission touched down on the lunar surface at around 6:04 pm on Wednesday, India entered the elite cl...
- India’s Chandrayaan-3 makes historic soft-landing on moonThe Indian Space Research Organisation’s (ISRO) Chandrayaan-3 mission successfully put down its lander Vikram on the moon on Wednesday, nea...
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