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PUBLICIS MEDIA
'Advertising spends may keep growing in high single digits'The festive season is a major business driver for automobiles, electronics and gadgets, beauty and personal care, and home decor. India's a...- 81% of Indian marketers prioritise reach, only 17% attention quality: ReportA recent report indicates that 81% of marketers in India prioritize reach in media planning. Despite this, only 17% consider attention qual...
- Raymond Lifestyle appoints Publicis Groupe as integrated marketing partnerThe mandate covers Raymond Lifestyle’s portfolio, including The Raymond Masterbrand’s fine fabrics, ready-to-wear, made-to-measure and cust...
- Advertising giant WPP set to axe 1,000 more jobs as AI reshapes the industryBritish advertising group WPP plans to cut up to one thousand more jobs this year. This latest round adds to over eleven thousand job losse...
- What's in a name? Publicis challenges India antitrust probe over brand-versus-entity jumbleFrance's Publicis has filed a court challenge against India's antitrust regulator. The company argues the Competition Commission of India w...
- Publicis raises growth target as AI-driven marketing demand stays strongPublicis raised its growth target after strong second-quarter sales exceeded expectations. AI-powered marketing services and client wins bo...
- Publicis Groupe India appoints Atique Kazi as CEO of Performics IndiaPublicis Groupe India has appointed Atique Kazi as the new Chief Executive Officer of Performics India. This move strengthens their media o...
- Publicis Media launches Spark Foundry to deepen India playPublicis Groupe India has launched Spark Foundry India. This new agency will use AI and data to build brands and drive performance. Niti Ku...
- Publicis bags PepsiCo India’s Rs 600 crore media mandateOne of the largest advertisers in the country, PepsiCo India's media billing is close to ₹600 crore annually. WPP Companies, which held the...
- Video ad spends to grow in India: Zenith ReportIndia will see strong growth in video ad spends through FY22 despite the ravages of the pandemic, Zenith, the RoI agency of Publicis Media,...
- Publicis wins the media mandate for Hero MotoTeam HMC will be equipped to mobilise capabilities from across Publicis Media globally. Led by chairman Pawan Munjal, Hero Moto-Corp, has s...
- Saurabh Varma resigns as CEO of PublicisThe Paris-headquartered advertising holding company has appointed Anupriya Acharya, who was CEO of Publicis Media, to chief executive for S...
- French media agency Publicis acquires 100% stake in out-of-home agency Ecosys OOHLaunched in Dec 2015, Ecosys comes with data and analytics capabilities and claims to be the only agency in the country to provide measurab...
- Sapient to double hiring of Indian talentPublicis.Sapient will also leverage its group firm SapientRazorfish India presence with more than 7,000 technologists to co-develop the art...
- Publicis Media to bring two brands to India within a year"With these two brands, we will be able to give our clients more choice, more powerful and more differentiated brand options they never had...
- Publicis Groupe acquires Mumbai-based ConvonixPublicis Groupe today said it has acquired Mumbai-based digital marketing consulting Convonix for an undisclosed sum.
- Publicis brings in media buying armThe Rs 16,300-crore Indian advertising industry is gearing up for some tough competition at the media buying end of the business.
- Publicis to buy Digitas for $1.3 bnPublicis Groupe, the French holding company that has interests in advertising and marketing around the world, is set to acquire US-based di...
- Publicis-Dentsu plans to bid for InterpublicReports in the international media indicate that Publicis Groupe, the French holding company for communications agencies like Saatchi @ Saa...
- Publicis to merge media agenciesCALL it the Group M effect. After two media companies from the InterPublic Group in India, Universal McCann and Lodestar, merged recently t...
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