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PUBLICIS GROUPE SA
Influencer marketing gains ground as global ad budgets tightenFitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of unpaid influencer m...- Publicis clinches $1.7 billion Mars ad account from WPPPublicis Groupe SA secured a significant win, taking over Mars Inc.'s $1.7 billion advertising portfolio from WPP Plc. The French company w...
- LinkedIn shares advertising revenue with creators in video pushEarlier this year, the career site debuted a full-screen video feed that looks similar to TikTok. LinkedIn users are now watching 36% more ...
- Ad giant Omnicom takes aim at Big Tech, AI era with $13 billion Interpublic dealOmnicom Group and Interpublic Group, the world's third and fourth-largest ad buyers, are merging in a $13.25 billion all-stock deal. The me...
- AI officer is the hot new job that pays over $1 millionBusinesses are now scrambling to appoint AI leaders, with some metaverse executives reinventing themselves as AI experts. Compensation pack...
- Delta, Kellogg join IBM pledge to fight bias in online ad targetingThe advertisers and agencies will use algorithms and guidance from IBM Corp to identify skews in audiences for ads and balance them out. IB...
- European stocks end flat as worrying data offsets upbeat earningsThe pan-European STOXX 600 index gave up gains of as much as 0.8% after data showed US jobless claims rose for the first time in nearly fou...
- Upbeat Unilever, Daimler earnings support European sharesThe pan-European STOXX 600 index rose 0.3% by 0718 GMT, with personal & household goods stocks and automakers leading sectoral gains.
- European stocks slide again on pandemic fearsMultiple blue-chip companies issued profit warnings, with Standard Chartered tumbling 3.4 per cent.
- Masayoshi Son’s bankers are worried about their favorite clientSon’s recent string of stumbles has tested banks’ commitment to the new model. Tumbling valuations for marquee holdings including WeWork an...
- An equal pitch: By 2023, P&G wants half of its commercials to be made by womenThe company that spent more than $7 bn on advertising last year is putting the male-dominated industry on notice.
- Donald Trump wants to run US like a CEO, would have been ousted after his recent lewd remarks on womenTrump’s remarks, caught on a microphone before taping a segment for ‘Access Hollywood’, weren’t the first time he engaged in behaviour that...
- Publicis places Saatchi chairman, Kevin Roberts on leave for diversity remarksRoberts’ remarks don’t uphold the no-tolerance policy toward behaviour or commentary in the “spirit of Publicis Groupe and its celebration ...
- WPP’s sales growth exceeds that of Publicis, stock hit 13-year highWPP’s revenue excluding currency fluctuations and acquisitions grew 5%. Numis Securities had projected 3.4% growth.
- How I-banking has evolved nearly five years after the Lehman collapseWith the primary equity market in doldrums, I-banks have turned their attention to qualified institutional placements and mergers and acqui...
- Japanese advertising giant Dentsu to buy UK's Aegis Group for $4.9 billionDentsu Inc, the 111-year-old Japanese advertising company, agreed to buy Britain's Aegis Group in a $4.9 billion deal to create a network t...
- ZenithOptimedia looking at India acquisitionsUK-based media agency, ZenithOptimedia - a part of the e4.3-billion French advertising & communications conglomerate Publicis Groupe - is l...
- Dentsu to guard Sony’s cricket kit for Rs 500 crIn a deal unprecedented in both nature and size, Sony Entertainment Television (SET) and advertising agency Dentsu India have inked a Rs 50...
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