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GroupM India chief Prasanth Kumar re-elected as AAAI presidentPrasanth Kumar, CEO of GroupM Media India, has been re-elected as President of the Advertising Agencies Association of India (AAAI) for 202...- L&K Saatchi & Saatchi CEO Anil Nair steps down"When we began our journey we never expected to reach where we have reached today. It was a once in a lifetime opportunity to work with the...
- Publicis Communications relaunches Arc Worldwide in IndiaIn 2016, the Publicis Group consolidated its operations in India, in line with the global structure; the group decided that there will be o...
- US election polls: How did technology get it so wrongOver 60 million people have supported Trump by voting for him, and if you are among the people who supports Hillary, too bad, Facebook deci...
- Down but not out: Brand Samsung & the Galaxy Note 7 fiascoSamsung has acknowledged the problem, accepted reality, and have acted pretty quickly which gets brand Samsung AAA rating.
- In the AI wars, Google wants to change the world one 'Pixel' at a timeGoogle has been the antithesis of this philosophy, for Google cloud is the strategy and devices are tactics.
- Why Google Allo doesn't have to kill WhatsApp to succeed?If you combine WhatsApp's chat interface with Snapchat's doodling on image feature plus the power of Google Search and improve Siri's butle...
- Here's what you need to know about chatbotsThere are three key drivers shaping the market, these include large communication technology, rise of the messengers and the Gen next's gro...
- #Brexit simplifiedPeople from across the UK voted, leave won by 52% to 48% remain in EU. There’s uproar from London and other major cities who are pro global...
- From leader to challenger? What I saw at Google I/O 2016Google I/O marked a special milestone this year as it completed ten years of wooing developers to build on top of Google APIs & products.
- Understanding Instagram algorithm and what it means for your brandAlgorithm is a mechanism where Instagram observes each of its user, learns what they like and dislike based on certain signals and then sho...
- How Davos become pivotal to improving the state of the worldBy creating an exclusive club within an already exclusive forum, brand Davos has been built by knowing how to keep the chalk apart from the...
- The fence sitters guide to taking the entrepreneurial plungeI have had interactions with hundreds of individuals and loosely formed wannabe start-ups who are sitting on the fence and deliberating.
- PM Narendra Modi in Silicon Valley: Can he fulfill the hopes of Indian Startups?It's ironic that many Indians perform better outside India than in India. Nearly 15% of startups in Silicon Valley are started by Indians. ...
- Understanding search advertising for result driven digital marketingThe search ad platforms provide absolute control over the amount of money you spend. It could be Rs 500 a day or Rs 50 lakh a month - you d...
- Understanding online search to make better digital investmentsWhat's the prudent way to leverage the fast changing, but imperative channel called organic search marketing?
- Acquisitions we’ve made show we’re bullish on India: Maurice Levy, chairman and CEO, Publicis Groupe"We feel we have the full range of what we need. We do look at opportunities but for the time being, we possess a formidable folio of asset...
- Publicis Groupe acquires Beehive Communication, rebrands firmHimanshu Thakkar, Sanjit Shastri and Tej Sahni, who founded Beehive 12 years ago, have sold almost their entire stake in the agency to the ...
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