Searched for
PROGRAMMATIC TV
India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Amid IPL hullabaloo, there's a constant piracy war that goes onAs the IPL returns, illegal streaming persists despite official free streams, highlighting India's piracy paradox. While enforcement disrup...
- Amagi Media Labs IPO subscribed 30.22 times on Day 3; Check GMP and other detailsAmagi Media Labs' IPO garnered significant investor attention, closing at 30.22 times subscription, driven by strong demand from institutio...
- Amagi Media Labs IPO Day 2: GMP indicates 6% listing gain; Check subscription status — Should you subscribe?Amagi Media Labs IPO saw a mild uptick in grey market premium to nearly 6% on its second day, following a lukewarm response on Day 1 with o...
- Amagi Media Labs IPO Day 1: Subscribed just 4% in early hours. Check GMP and other key detailsAmagi Media Labs’ IPO opened to a muted response on Day 1, with overall subscription at just 4% in early trade. A modest grey market premiu...
- Amagi Media Labs' Rs 1,789 cr IPO opens: Check GMP, review, subscription and other detailsAmagi Media Labs launched its IPO for subscription. Early market signs suggest a measured debut rather than a surge. The company operates i...
- Prime Video to introduce limited ads in India from June 17Amazon Prime Video in India will introduce limited advertisements starting June 17, 2025, while offering an ad-free option for ₹699 annuall...
- CereOne Media, Yahoo DSP partner to elevate programmatic advertising in IndiaCereOne Media has teamed up with Yahoo Demand-Side Platform to boost programmatic advertising in India. This partnership aims to help brand...
- Indian ad market to expand 7% to Rs 1,64,137 crore in 2025: GroupMIndia's advertising market is expected to grow by 7% in 2025, reaching Rs 1,64,137 crore. Digital ad spend will lead this growth, projected...
- Self-declaration on ads should be done by June 18: MIB to mediaThe Ministry of Information and Broadcasting meeting with advertising and media bodies ended in a stalemate over the implementation of the ...
- MIB calls meeting of media and ad bodies to discuss self-declarationsThe Ministry of Information and Broadcasting (MIB) has called a meeting of media and ad industry bodies to discuss the issue of advertisers...
- I&B Ministry calls for self-declaration before ad releaseThe ministry has introduced a new feature on its Broadcast Seva portal for TV and radio ads and on PCI's portal for print and digital ads, ...
- Vodafone Idea launches AdTech platform Vi AdsRiding on Vi’s deep data science technology, Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers throug...
- A marketing toolkit for brands to check out in 2020WARC's annual report outlines the priorities, investment intentions and challenges facing brands in the year ahead with key takeaways on ho...
- Reliance Broadcast ropes in Abraham Thomas as CEOThe position has been vacant since Tarun Katial moved to ZEE5, the video-on-demand service of Zee Entertainment Enterprises, as CEO.
- Mogae Media’s Sandeep Goyal picks up 10% stake in Sync MediaThe deal has been closed at a pre-money valuation of $3 million and Goyal’s daughter, Carol, will join the board of Sync Media.
- How startups can step up with Programmatic Television advertisingThe traditional TV buying process, like all long-established ones, is well institutionalized in the industry, but over time, has gotten int...
- 6 shifts in TV advertising in 2016FMCG brands have been the single largest contributor with a 51 per cent share of TV advertising spends, spending as much as Rs 4,200 crore.
- ZenithOptimedia Centre to help marketers in optimising campaignsZenithOptimedia is launching a Centre of Excellence in partnership with Adobe to help marketers optimise their campaigns amid digital media...
Load More
