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PRIYANKA SACHDEV
How India’s SaaS sector is upending the legacy business model by remote marketingIndian SaaS companies have always used digital marketing to reach out to customers as their primary customer base has been largely overseas.
09 May, 2021, 08.58 AM IST
Why snack-major Balaji Wafers opted for a startup ad agency?Starting in 1982, the Balaji empire has been a family enterprise and the support team are not the sort who drift from job to job.
02 Jun, 2018, 12.57 PM IST
Cash crunch: Alternative lending is touted to be one of the hottest sectors for this yearThe startups are developing advanced analytics and big data capabilities that help in building models considering parameters on individual’...
06 Jan, 2017, 12.32 AM IST
BEE plans to revise energy rating norms at longer intervals for electronic goodsBEE, which revises standards in 2 years, will revise the norms only at longer intervals.
16 Jan, 2014, 08.53 AM IST
Back in vogue: Marketing companies, brands put bare-back in spotlightThere is nothing these days, it seems, that cannot be sold off the back of an alluring back.From body lotions and cameras to deodorants and...
17 Jun, 2013, 04.41 AM IST