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PRIMUS SENIOR LIVING
India’s retirees are choosing keys over deeds in a quiet housing shiftIndia's senior living sector is changing. Seniors are now renting homes instead of buying them. This trend is fueled by longer lifespans an...- Grey Market: India is ageing faster than its care systems can keep up. A new wave of startups is trying to bridge that gapA growing number of cases of memory loss and dementia have highlighted India’s lack of early intervention and eldercare support, as the cou...
- Brigade Group ties up with Primus Senior Living to build 3 housing projects for eldersRealty firm Brigade Group has tied up with Primus Senior Living to develop three housing projects in South India for elderly people with an...
- Brigade Group partners Primus Senior Living to develop three senior living communitiesTwo of the three developments will be part of larger township projects, enabling access to shared social infrastructure and amenities. The ...
- From offices to data centres, Indian real estate braces for broader growth in 2026India's real estate sector is poised for robust growth in 2026, driven by strong domestic consumption and sustained investor confidence. Th...
- Senior living: A golden period begins for developers on rising NRI interestDevelopers and operators say NRI demand is becoming more visible across major southern and northern hubs. Kerala continues to attract buyer...
- India’s silver economy: Senior care poised for $50 billion growthIndia's senior care sector is experiencing rapid growth, driven by a growing elderly population and changing family structures. Valued at $...
- The dawn of a new era: Senior living in IndiaIndia's senior living industry is poised for significant growth, driven by an aging population and evolving family structures. The sector i...
- Nearly 15,000 senior living homes may be launched by 2030 at Rs 26k cr cost: ReportIndia's senior living market is experiencing significant growth, with nearly 15,000 senior living homes expected by 2030, requiring an esti...
- How senior care startups are harnessing AI for preventive healthcareAI is transforming preventive healthcare, especially for seniors, by predicting health issues before they arise. Startups like Khyaal, Prim...
- Primus plans to invest Rs 1,500 cr in multi-generational living communities across six Indian cities.The firm plans to invest Rs 1500 crore to develop multigenerational communities across six Indian cities, delivering over 4,500 homes in th...
- Realtors seek priority sector tag for Senior Living projectsDevelopers of senior living projects in India have urged the government to provide priority sector status for affordable financing, align G...
- View investment in senior care ventures as long-term, says Zerodha’s Nithin KamathZerodha CEO Nithin Kamath advocates for long-term investments in senior care, emphasizing steady growth over rapid scaling. He highlighted ...
- India's DPI figures in global conversations around inclusive, scalable infrastructure: ExpertsIndia's Digital Public Infrastructure (DPI) has become a global model for inclusive and scalable tech advancements, pivotal in socio-econom...
- Senior living co primus mops up $20 million in seed fundPrimus Senior Living in Bengaluru has raised $20 million in seed funding. Investors include General Catalyst and Nikhil Kamath's Gruhas. Th...
- Eldercare startup Primus Senior Living raises $20 million from General Catalyst, othersGeneral Catalyst brought in $7 million, while Zerodha cofounder Nikhil Kamath and investment firm Gruhas invested the remaining $13 million...
- Developers integrating senior living with larger housing projectsSenior living facilities are now being integrated with other housing projects within cities, offering intergenerational communities. Develo...
- Ashiana housing to double its annual senior living housing salesAshiana Housing, a listed real estate developer, is aiming to double its annual senior living housing sales to 1,000 units within four year...
- Association of senior living to come with standards and accreditation matrix for senior careThe certificate, which will be issued after validation and assessing of various criteria and quality standards, will carry the endorsement ...
- Retirement housing that is not just an 'old age home'Senior housing is usually developed in the suburbs to keep costs down. Although it is part of a big township, entry is restricted to the re...
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