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PREMIUM SNACKS IN INDIA
Most Indians seek protein-rich snacks; 61% favour natural sweeteners: ReportThe report found that 62% of respondents consider ingredient transparency the most important factor while choosing a snack brand, significa...- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
- Waka Waka! Indian consumer giants seek to roar louder in AfricaIndian consumer firms are significantly boosting investments in Africa, shifting from market entry to large-scale operations. Driven by a y...
- Crazy Snacks IPO opens for subscription today. GMP among key details to knowThe IPO comprises a fresh issue of 60 lakh shares worth Rs 25.20 crore and an offer for sale (OFS) of 14.95 lakh shares aggregating to Rs 6...
- Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boomConsumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively add...
- 'Security like airport and a full menu': Ukrainian woman highlights surprising differences between India and European cinema hallsUkrainian content creator Sandra On found Indian movie theaters offer a unique experience, highlighted by extensive food options and seat d...
- A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
- From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...
- Vegetable, which costs Rs 40 in India, is sold at over Rs 7,000 in USA: ‘More expensive than…’An Indian influencer was stunned to find fried okra, or 'bhendi', selling for $6.5 for just 85 grams at an American supermarket. This price...
- 'White, wholewheat, multigrain breads are a big scam': Health influencer points out 4 facts every bread eater should knowA viral video is questioning the health claims of packaged bread. Food influencer Foodpharmer highlights that many breads marketed as healt...
- Indian refiners shift to soyoil in May as palm oil loses price advantageIndia's edible oil imports increased in May, driven by a surge in soyoil purchases. Palm oil imports saw a slight rise but remained below a...
- For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
- As competition hots up, consumer brands step up Q-Comm spends for better screen presenceConsumer brands are significantly increasing spending on quick commerce platforms for premium listings and enhanced SEO to combat rising co...
- Parle Melody: The ₹1 soft power twist Modi served to Meloni and the worldPrime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional ex...
- India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomProtein-rich foods are becoming more expensive in India. Global supply issues and rising demand are pushing up the cost of whey, a key ingr...
- Diesel crunch leaves Indian truckers stranded in roadside linesTruckers across India are facing long waits for diesel as private fuel stations have cut sales or raise prices. State-run companies are str...
- Ritesh Gauba takes over as Epigamia CEO, Ankur Goel elevated to cofounderEpigamia has appointed Ritesh Gauba as its new CEO following the passing of founder Rohan Mirchandani. Gauba brings extensive FMCG experien...
- Magnum plans three more factories to cash in on India's ice cream crazeMagnum Ice Cream is significantly expanding its operations in India. The company plans to increase its factories from one to four to meet s...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- Challenger brands ride the premium wave in India’s evolving F&B sectorPremiumisation is the new currency in India’s F&B sector. Young consumers and a demand for global flavour profile, convenient snacking, and...
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