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PREM SONI
‘Passive income is making Gen Z unemployable’: Financial advisor warns wealthy Indian parents about the comfort trap and raising entitled children- Rs 15,000 sneakers, fancy holidays, expensive iPhones: Financial advisor shares why Gen Z is spending more on luxury items
- 23-year-old buys Rs 5 crore term insurance at ‘zero cost’: Financial advisor reveals the Marwari wealth trick behind this
- ‘The more you spend, the more you earn?’: Financial advisor warns against dumping money in SIPs and shares his father’s controversial money adviceFinancial advisor Prem Soni shared his father’s unconventional money advice: “The more you spend, the more you earn.” He argues that extrem...04 Aug, 2026, 01.56 PM IST
- 'Buy land before buying a car': Financial advisor shares Gujarati family money rules for building wealthFinancial advisor Prem Soni shared 10 Gujarati family money rules focused on building long-term wealth rather than appearing rich. He advis...02 Aug, 2026, 07.55 AM IST
- Gen Z vs Indian parents: Should today's youth struggle just because their parents had to? Man questions 'romanticizing poverty' attitudeA viral X post has sparked a conversation about whether Gen Z should be expected to face the same struggles as previous generations. The po...28 Jun, 2026, 08.13 PM IST
- ‘Middle class fears EMI. Marwaris fear idle capital’: Check the wealth habits of Marwaris, one of the richest communities of IndiaMarwari families build lasting wealth not by earning more, but by operating like a coordinated private equity fund. They prioritize ownersh...25 May, 2026, 09.31 AM IST
- How a family turned Rs 56 lakh into Rs 8 crore? Finance expert reveals how they did it without selling gold, trading stocksA Marwadi family transformed ₹56 lakh in gold into over ₹8 crore. They used a gold loan to buy land in Ahmedabad. The gold was kept, and it...28 Dec, 2025, 04.01 PM IST
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