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PREETI LYNDEM
Startup honchos from LocalOye, Housejoy, Lookup check out peer products to stay ahead of competitionDeepak Ravindran, serial entrepreneur of personal assistant app Lookup, makes it a point to try out new product launches within the industr...
Creative names help companies stand out, especially startups struggling to build brandsWith an average of two startups established every day, a curious phenomenon has emerged: companies with clashing or similar-sounding names.
How IPL propelled India Cements, GMR Group, Muthoot Finance into a bigger leagueThree companies from the south have been able to improve performance and perception at a pan-India level, thanks to their associations with...