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- Will global players' focus on niche marketing pay off in India?International premium frozen yogurt brands are trying to lap up the Rs. 683 crore frozen yogurt market by targetting only the Indian elite.12 Apr, 2012, 02.53 PM IST
General Mills' super pricey Haagen-Dazs is happy with small scoop of IndiaFor General Mills, Haagen-Dazs isn't an ice cream but an experience but after three years in India, consumers are being true to its tagline...01 Apr, 2012, 12.33 AM IST- Starbucks-Tata Global joint venture: Can Starbucks master the India blend?As the world's biggest coffee shop chain partners to enter India, ET on Sunday with Technopak explores the potential and challenges in the ...05 Feb, 2012, 04.35 PM IST
- Food and FMCG companies like Britannia, Parle, Cadbury cutting down product quantityThe price of your favourite brand of noodles or biscuits may have remained constant despite inflation, but what about the quantity?20 Nov, 2011, 11.32 AM IST
- Burger King, Applebees, PF Chang's, Pizzeria Uno, Donatos among cos waiting to open shops in IndiaA slew of pizza chains such as Pizzeria Uno, Donatos, Famous Famiglia, Little Caesar's, Round Table pizza, Spanish brand Tele Pizza and Piz...02 Sep, 2011, 04.59 AM IST
- India may be shining, but Bharat is definitely risingRural consumer mkt estimated to touch $425 bn in 2010-11, says CII-Technopak study.13 Nov, 2009, 12.23 AM IST
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