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Amitabh Bachchan terminates ad contract with tobacco brandThe developments come in the wake of social media posts about actors including Bachchan, Hrithik Roshan, Shah Rukh Khan and Ajay Devgan end...- Chinese brands, endorsers may go slow on promotions; some pull out ads, some plan to play up make-in-India credentialsChinese brands and celebrities endorsing them run the risk of the anti-China sentiment if they go all out to promote brands in the prevaili...
- Samsung may ring on Vivo’s pitch at the IPLThe deal involves Samsung branding to be displayed on the front of players’ jerseys, training jerseys, players’ dugouts, perimeter boards, ...
- Movenpick may exit sole 5-star property in bengaluruMovenpick is a premier business hotel world over, based on a Swiss hospitality theme. In India, it positioned itself as a five-star.
- Virat Kohli hikes endorsement fee to Rs 5 crore/day, highest among Indian celebritiesVirat Kohli's fee earlier ranged between Rs 2.5 cr & Rs 4 cr a day. The increase comes as the renewal of his endorsement deal with PepsiCo ...
- Wipro plans a reboot to show it’s much more than ITWipro’s consumer care and lighting business includes brands such as Santoor and Chandrika soap, Yardley fragrances, Safewash liquid deterge...
- Nestle India revamping coffee brand NescafePrasoon Joshi, executive chairman, McCann WorldGroup, the agency on the Nescafe account, declined to comment on its advertising plans in In...
- Infographic visual resumes: Job aspirants experimenting with new ideas to lure recruiters"One out of 20 resumes our hiring team gets is infographic-based," says Amit Das, senior vice president, group HR for RPG Group.
- Slowdown makes candies, toffees sweeter than chocolateThe slowdown in Indian consumers’ discretionary spend is impacting chocolate sales, but it hasn’t changed people’s love for “meetha”.
- Kerala KFC outlet shut down on worm complaintKFC, however, denied the presence of the worm. If the row escalates, it could impact KFC's sales at least in short term.
- 40-plus age group emerge as fastest growing consumer segment for wellness firmsThe 40-plus group has emerged one of the fastest-growing consumer segments, at least in the beauty business.
- KLF Nirmal aims to take on Marico's Parachute oilKLF Nirmal Industries which relaunched its namesake brand in a clear bottle, says it plans to take on market leader Marico's Parachute oil.
- Bollywood celebrities take fancy to offbeat business modelsNeha Dhupia, Ajay Devgn, Sanjay Dutt, Shilpa Shetty and Bipasha Basu is taking fancy to offbeat biz ventures ranging from lingerie line to ...
- Trend picked up from overseas: Bollywood celebrities foray into new venturesStar value of Bollywood celebrities adds to the appeal of marketing campaigns. But when the celebrity himself is the promoter, it becomes m...
- Government move to restrict pack sizes and weight irks FMCG companiesFMCG firms say move will hurt low-income consumers and therefore want the government to revisit the decision.
- Coke, Nestle JV puts roll-out of Nestea under reviewCoca-Cola and Nestle are reviewing the nationwide rollout of their ready-to-drink iced-tea brand, Nestea, test-marketed in Mumbai a year ag...
- Ashok Leyland all set to become Hinduja LeylandAshok Leyland is in the process of going through a major branding exercise which will include a change in its logo, name as well as categor...
- Five ways to get the slackers to performIt’s best for an employer to curb the urge to holler at the lost soul in front of everyone and follow some of the steps industry experts ta...
- Five ways to ask your boss for a raise and get it tooIndustry heads say that employees must realise exactly what they are asking for. Salary hikes depend on company structure.
- Bharti rings in deal with WPP armBharti Airtel has signed a multi-million dollar deal with Brand Union, a consultancy owned by communications giant WPP, as it prepares for ...
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