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PRATFALL EFFECT
Psychology explains how people with small imperfections may seem more attractive and why being 'too perfect' may actually work against youPsychology suggests minor flaws make capable individuals more relatable and likable. Small imperfections can increase approachability and m...- "Advertising is neither science nor art; brands are using principles of decision science for years"A new way needs to be found to make brands the default choice – else most advertising will be reduced to costly signaling without much resu...
- Humans like faulty robots more than flawless onesLondon, Aug 6 (IANS) Humans prefer interacting with faulty robots significantly more than with robots that function and behave flawlessly, ...
- Why monuments would be worse off without the World Heritage statusThe World Heritage status does not mean much financially nor does it give UNESCO serious powers, but monuments and national parks would be ...
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