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PRAHLAD KAKAR
Ad guru Prahlad Kakar's memoir 'Adman Madman' to hit bookshelves on November 10Be it secrets of the trade to create memorable brands or stories behind the celebrated advertisements that launched the careers of models -...- Rakeysh Omprakash Mehra reveals Daniel Craig had auditioned for 'Rang De Basanti'Mehra, in his autobiography 'The Stranger in the Mirror', also shares how he almost made it to the Indian swimming squad at the 1982 Asian ...
- ET Industry Leaders– MSME West 2020 - Honouring Excellence
- Prahlad Kakar joins ad agency Creativeland Asia as creative mentorKakar, said, “I strongly believe that one will always find the best ideas in advertising in the dustbin. You need to be around the right pe...
- Adman Prahlad Kakar turns startup mentorAd guru Prahlad Kakar and Satyen Kothari, co-founder of Citrus Pay, have joined as mentor for Ahmedabad-based Indus Mentors
- Narendra Modi's rallies get names to differentiate them in different statesExperts say like good marketers, Modi is differentiating the same product - the party's ideology, election agenda and the speeches - throug...
- Pepsi dumped Sachin for overpricing?Adman Prahlad Kakar said that Pepsi can't afford to pay Sachin as his price keeps increasing. Brand Dhoni | Sports Brand Ambassadors | Day ...
- Does visibility in TV determine popularity of stars?SRK and Tendulkar are the highest paid icons in the advertisement industry, but visibility wise, others are stealing a march on them. Bolly...
- TV ads with celebs double in last two yearsTelevision ads with filmstars or cricketers as ambassadors have almost doubled in the last two years. And models take a hit. Communication:...
- O&M bags Mirchi KAAN Agency of the Year awardOgilvy & Mather bagged the coveted Agency-of-the-Year award at the fourth Mirchi KAAN Awards presented by Entertainment Network (India) Ltd...
- Advertisers spending khokhas to cut clutterIn the rush to cut the clutter, marketers are signing blank cheques towards advertising production budgets.
- Mumbai has a party... on the runIt’s always fitness first, and on Sunday, Mumbai proved it has the staying power, the spunk and everything else it takes to pump it up for ...
- Scandals or low performance can now get celebs firedCelebrity endorsers beware! Of late, marketers seem to have grown over their soft side and are taking tough brand decisions.
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