Flipkart launches microdrama on main app to drive platform engagementThe vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shopping discovery platform ‘Explore’ an...
India’s microdramas could soon play the consolidation script as retention trumps acquisitionThe landscape of India's microdrama industry is evolving, shifting from an emphasis on acquiring users to nurturing and monetizing them. Cu...
TVS Capital Funds' C K Prahalad Foundation honours S4S TechnologiesThe event brought together entrepreneurs, investors, founders and business leaders for the Next Practice Memorial Oration
What the ET AI Conclave and Awards 2025 indicate about meaningful brand partnershipsThe ET AI Awards 2025 brought together India's AI ecosystem while demonstrating how editorial credibility, influential audiences and strate...
Pocket FM shuts Pocket TV as rivals get aggressive on microdramaAudio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...
Pocket FM begins reverse flip talks; eyes potential India IPOAudio entertainment startup Pocket FM is reportedly in discussions to shift its holding structure back to India, signalling potential plans...
Pocket FM cuts 100 jobs, moves 2,000 contract employees on Quess Corp’s payrollAudio series platform Pocket FM has reportedly laid off approximately 100 employees, about 10% of its workforce, primarily from its content...
Pocket FM says 1 in 5 monetised creators earn over ₹1 lakh a month: Here’s how they make moneyPocket FM is seeing significant creator success. Over 1% of its creators now earn more than ₹1 lakh monthly. Total creator payouts have sur...
Pocket FM taps former Meta scientist Vasu Sharma as head of AIPocket FM has appointed Vasu Sharma, a former scientist at Meta’s Facebook AI Research (FAIR), as its head of artificial intelligence (AI)....
Pocket FM logs 68% revenue growth in FY25Audio series platform Pocket FM reported Rs 1,768 crore in FY25 revenue, up 68%, driven by growth in India, the US, and Europe. With ARR ne...
Pocket FM claims global listener base of 130 millionAs per Pocket FM's 'Rewind2023: How India Got Entertained This Year' report, the platform had more than 100,000 hours of content, with user...
Pocket FM earmarks Rs 250 crore fund for writers contributing to platformPocket FM Cofounder and CEO Rohan Nayak said that the audio series as a category has been instrumental for writers, enabling them to share ...
Pocket FM surpasses 100 million downloads on Google Play StoreSince its launch in 2018, Pocket FM has gone on to offer a variety of genres and languages with a diverse range of content to cater to vari...
Audio platform Pocket FM to make US entry; exceeds $25 million ARRThe platform said it has strengthened its content offerings with 733 audio series which resulted in a 270% increase in audio series — a fic...
Pocket FM launches ad solutions following pilot with over 100 brandsPocket FM has done experimental campaigns with over 100 brands to explore their audio innovations and offered brand solutions to brands suc...
ETtech Deals Digest: Apollo.io, Pocket FM, Filo raise fundsIntegrated business-to-business (B2B) sales intelligence and engagement platform Apollo.io, Audio streaming platform Pocket FM, instant liv...
Audio streaming platform Pocket FM raises $65 million in fresh fundingThe platform plans to use the fresh funds to strengthen its leadership position, expand into new languages, investing in AI capabilities an...