Overall, advertising spends in the country is expected to grow 16% this calendar year against while globally, the advertising industry is e...

In terms of ad space, English publications grew the most, by as much as 40%, driven primarily by the FMCG, education and automotive sectors...

The growth happened despite the impact of the second wave of the Covid-19 pandemic which crippled the economy for almost three months from ...

The FMCG industry continued to be the largest spender and its share to overall adex moved up to 38% in 2020 compared with 33% the year befo...

Traditional advertisers such as the fast moving consumer goods (FMCG) companies, education and automotive companies are expected to drive t...

The total advertising expenditure (ADEX) is expected to touch Rs 70,889 crore in 2019, the report said.

The festive season, which contributes almost 40% of annual sales for most consumer facing companies, is when advertisers spend heavily on p...

India’s largest ecommerce company has told the Delhi High Court in a trademark case that Flipkart Internet — the company that operates the ...

The size of the market may swell to Rs 56,152 crore this year, led by a 25% increase in spending on advertising in the digital media, accor...

Maxus India, part of GroupM and WPP global network had been managing the account for the last 12 years. Titan had called for a traditional ...

Consumer durable companies are expected to be among the largest spenders during the festive season, increasing their marketing expenditure ...

CVL Srinivas, CEO of GroupM South Asia, said, “We are delighted with the Airtel win.” He said the group will set up a separate ‘team Airtel...

Airtel has been calling for media pitches once every five years and the last time it reviewed the account was in early 2010.

Sector notched up its first double-digit growth in 3 years in 2013, says a report

Madison has retained the media business for Airtel after a keenly contested pitch. Estimated to be around Rs 400 crore, the account include...

The Indian advertising industry is expected to grow by 13 per cent in 2010 to Rs 21,145 crore, a study today said.

It is also learnt that, Sam Balsara, the principle shareholder of Madison Media group, has acquired 51% in the WPP owned media agency. Ads ...