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PICKLEBALL CULTURE
Mind Over Money | Sameer Mathur: From cricket to pickleball—lessons in anticipation, adaptability, and market success- Forget 5 am routines: Brain scientist with two decades of experience shares 6 habits that keep his IQ and mind razor sharp
- Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinking
- ‘Once infected, you can’t switch off’: Bengaluru founder on why he’s moving to Goa. What is the 'Bengaluru virus'?A Bengaluru founder is relocating to Goa. He observed a culture where work dominates conversations and identity. In contrast, Goa offers a ...03 Mar, 2026, 09.04 AM IST
- Quote of the day from the series Ted Lasso: ‘What’s the happiest animal on Earth? The goldfish. It’s got a… Be a goldfish’Ted Lasso's advice to 'be a goldfish' offers a powerful lesson. It encourages forgetting past errors quickly to focus on the present. This ...15 Jan, 2026, 02.26 PM IST
- Run, rave, repeat! Wellness turns social for Gen ZGen Z embraces wellness through social activities like pickleball and dance workouts. Brands are set to sponsor these events in 2026. Physi...31 Dec, 2025, 05.00 AM IST
- No longer just leisurely weekend escapes, pickleball & padel emerge as go-to sports for business leadersPickleball and padel are rapidly growing in India, driven by their social nature and ease of play. Urban millennials, professionals and fam...30 Nov, 2025, 06.35 AM IST
- Legendary Tennis Star Sania Mirza launches podcast “Serving Up with Sania” featuring pickleball and candid talksTennis legend Sania Mirza launches her new podcast, "Serving Up with Sania," produced by IVM Podcasts. The show features candid conversatio...22 Oct, 2025, 08.50 PM IST
- Who is Travis Kelce, the ‘gym teacher’ Taylor Swift is marrying? Check his net worth vs her $1.6bnTaylor Swift and Travis Kelce have announced their engagement, marking a significant milestone in their widely followed relationship. Kelce...27 Aug, 2025, 11.59 AM IST
- Decathlon India eyes nearly $1 bn sales in next 5 years with double-digit growthDecathlon aims to reach nearly a billion-dollar in sales in the Indian sports market within five years, driven by retail expansion and a gr...03 Aug, 2025, 10.10 AM IST
- The Future of the Office: From Square Footage to Experience Per Square Foot at Millennium Towers, Pune05 Jun, 2025, 05.20 PM IST
- Want to live longer? Forget expensive experiments; longevity doctor reveals simple secrets to a healthier, happier lifeDr. Avinish Reddy, a physician specializing in longevity, lives what he prescribes—regular exercise, nutritious meals with more vegetables,...04 Jun, 2025, 12.02 AM IST
- Skechers appoints Jasprit Bumrah as Brand AmbassadorSkechers has signed Indian cricketer Jasprit Bumrah to endorse its cricket footwear. Bumrah will feature in marketing campaigns alongside a...17 Mar, 2025, 02.59 PM IST
- Heartland, nostalgia and AI: Super Bowl advertisers mine America's past and futureBudweiser is reviving its classic Clydesdale horses for this year's Super Bowl ad campaign to embrace the traditional American spirit after...10 Feb, 2025, 08.27 AM IST
- Corporate giants, celebrities fuel India’s pickleball revolutionIndia's first franchise-based pickleball league, the World Pickleball League (WPBL), has seen substantial corporate and celebrity investmen...25 Jan, 2025, 09.05 PM IST
- Scared of tennis? Too busy for golf? Pick pickleball!Pickleball, a sport combining elements of tennis and table tennis, has become a popular pastime among middle-aged corporate Indians. It off...14 Dec, 2024, 11.00 PM IST
- Riteish, Genelia Deshmukh acquire World Pickleball League's Pune teamBollywood stars Riteish and Genelia Deshmukh, along with prominent business leaders, have launched Pune United, a new franchise in the Worl...05 Dec, 2024, 02.51 PM IST
- Elontown: This Texas ranch town will house Elon Musk's business empire and signs of Muskification are spreading; here' how things are changingBastrop, a quaint Texas town steeped in history, is experiencing a seismic shift as Elon Musk's business empire plants its roots in the reg...29 Nov, 2024, 07.04 PM IST
- World Pickleball League ropes in Samantha Ruth Prabhu as owner of Chennai franchiseSamantha Ruth Prabhu became the owner of Chennai's World Pickleball League franchise, marking her entry into sports entrepreneurship. Focus...21 Aug, 2024, 09.24 PM IST
- 'Pickleball is the moment': Lil Wayne invests in Texas Ranchers, will join as strategic advisorGrammy-winning artist Lil Wayne has become a strategic advisor and investor for the Austin-based pickleball team, the Texas Ranchers. Lil W...24 Oct, 2023, 09.46 PM IST
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