Searched for
PHILIP KOTLER
Navigating the Digital Landscape: Philip Kotler & David Aaker Illuminate the Path Forward for Marketing & BrandingProf Philip Kotler and Dr David Aaker's insights are set to take center stage in an exclusive session during the upcoming masterclass. From...- Philip Kotler: Pioneering the Future of MarketingIn this two-day workshop, Philip Kotler will delve into the future of marketing, blending digital tools with traditional methods for maximu...
- Time for reinvention: Why HR is the new MarketingThe People function is now all about the 4 Ps. If it was “customer is the king” earlier, today it is all about “talent” being the most impo...
- Government manufacturing data, producing films, creating awards to hide its failures: Ahmed PatelCongress leaders have also slammed the movie 'The Accidental Prime Minister', starring Anupam Kher as Manmohan Singh, as BJP's propaganda a...
- Gandhi family conferred Bharat Ratna on themselves: Smriti IraniIrani said that unlike PM Modi, who was awarded by someone else, Gandhi family members had conferred themselves the country's top civilian ...
- Want to congratulate PM on winning 'world famous' award: Rahul's jibe at ModiGandhi's jibe comes a day after Modi received the first-ever Philip Kotler Presidential award here.
- Prime Minister Modi receives Philip Kotler awardNew Delhi, Jan 14 () Prime Minister Narendra Modi Monday received the first-ever Philip Kotler Presidential award here.
- Entrepreneurs are tapping into sports sector in India“Popularity is directly proportional to sponsorship and that helps any sports club or association grow,” said Pranesh Krishnamurthy.
- I'm high on Narendra Modi, says marketing guru Philip KotlerMany political commentators have claimed that the BJP's success in the 2014 polls was on account of a marketing blitzkrieg carried out by M...
- Book Review: 'The Little Book of Valuation' by Aswath DamodaranDamodaran confesses in the book’s preface that even though valuation models can be elaborate, not all variables are equally important.
- Indian marketers don't know how to engage with customers' beliefs: Philip KotlerThe basic mistake some Indian marketers make is not knowing how to engage with customers' beliefs, values, needs and aspirations, says Phil...
- ET Awards 2012: We followed pretty much a philosophy like Apple, says HDFC Bank chief Aditya Puri"It is more important to know when to say no. Don't try and do everything. We knew what we were doing", Aditya Puri said.
- IRDA's Sudhin Roy Chowdhury: A world of experience to bat on a new pitchHad Roy Chowdhury not been selected for the post of member-life at IRDA, he would have asked govt to put him on a project to take LIC to th...
- Making a case for India IncA group of professors from IIM-Bangalore (IIMB) and ISB, Hyderabad recently kick-started a collaboration with the Canada-based Richard Ivey...
- Eight common sense tips of marketingRasna's MD Piruz Khambatta says that best marketing insight can be from common sense & directly knowing the customer. Homegrown mobile hand...
- Marketing 3.0: Evolution driven by understandingThe shifts from interruption to integration, from transaction to interaction, from “push” to “pull” - all the elements that symbolised the ...
- Go for global marketing: KotlerAsian marketers should change their mindset and style to go forward by switching to global brand marketing, said "Father of Modern Marketin...
- Chennai B-school GLIM to establish own campusGreat Lakes Institute of Management, a B-school founded by Kellogg's Bala V Balachandran, is setting up its own campus on a 14 acre land ab...
- Mkting scorecards needed for corporates' successGiving a thumbs up to the concept of 'marketing scorecards', marketing guru Philip Kotler said companies today need to shift focus from kee...
- Greg, Dada open IIM-A inningsIIM-A is set to introduce a leadership module, which will be entirely based on sports.
Load More
