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PEUGEOT BRAND HISTORY
Billionaire Porsche clan’s thirst for cash collides with Volkswagen’s woesEurope's most powerful automotive dynasty faces mounting financial strains as Volkswagen's performance deteriorates. Hans Michel Piëch, who...- How food helps companies develop their brand appealIn 1874, Peugeot began with pepper-grinders, later expanding to bicycles and cars. Companies often experiment with unusual brand extensions...
- Why mergers of carmakers such as Honda and Nissan often falterJapanese automakers Honda and Nissan are in merger talks to share costs amid industry challenges. The merger aims to develop electric vehic...
- Why mergers of carmakers such as Honda and Nissan often falterJapanese automakers Honda and Nissan are considering a merger to share costs and better compete in the changing automotive industry. Despit...
- Trump's tariffs would deal a big blow to the auto industryThe prospect of disruptive tariffs hits the industry at a perilous moment. Virtually all automakers are struggling with sagging consumer de...
- Renault wins Car of the Year, unveils new EV at Geneva auto showRenault unveiled a new electric vehicle on Monday and its Scenic model won the Car of the Year award at the first Geneva auto show since 20...
- Chinese electric vehicle brands expand to global marketsChinese electric vehicle (EV) brands, including NIO, Geely Group's Zeekr, and Ora, are starting to compete with Western and Japanese brands...
- China's leading electric carmaker is now on a mission to make Germans ditch their Audis, BMWs, and MercedesIt may not be easy. Germany has a crowded market - domestic automakers already produce 90 electric models and are racing to expand and impr...
- Fiat Chrysler, Peugeot shareholders approve mergerBefore the merger is finalized, shares in the new company, to be called Stellantis, must the launched. It will be traded in Milan, New York...
- Anand Mahindra explains the idea behind bringing back Jawa to IndiaSpearheaded by Classic Legends founder Anupam Thareja, and a stake from Boman Irani of Rustomjee Group, whose family originally brought the...
- A look at Ferrari the man, and the empire he builtDal Monte, an American-ophile who was the head of Ferrari’s North American press office, wrote the book in Italian and translated it himsel...
- China wants to buy Europe: Chinese investors have powerful attraction to EU companiesChinese buyers acquired Volvo in Sweden, a large stake in Peugeot, Sonya Rykiel in France, Pizza Express & clothing maker Aquascutum in the...
- Jaguar Land Rover opens GBP 500 million factory in Britain; to create 1,400 jobsBritish luxury car manufacturer Jaguar Land Rover on Thursday opened a 500 million pound engine manufacturing centre in western England.
- Startups like Waybeo, Dextrasys Tech, ChaYoWo Games & others bloom in small townsA slew of technology startups are making their home in non-metro cities. ET profiles technology product and service startups in non-metro c...
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