No trademark for 'Ice Bucket Challenge'The ALS Association, a charity that aids people with amyotrophic lateral sclerosis, the degenerative disease, has dropped its bid to regist...
04 Sep, 2014, 09.12 AM IST
What is the ice bucket challenge that popular personalities are taking?It's an effort to raise awareness of ALS where participants must dump a bucket of ice cold water and then dare someone to do the same.
20 Aug, 2014, 07.47 PM IST
Ice Bucket Challenge: It’s fun, it’s a challenge, and it’s for charityCharity begins with a bucketful of ice and dollops of fun. And when the challenge is taken by world’s top CEOs and celebs, the kitty grows ...
20 Aug, 2014, 03.52 PM IST