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ET Graphics: The crown in 2025 goes to a royal whisky brandIn a significant shift, Royal Stag has claimed the title of the world's largest-selling whisky brand by volume, dethroning McDowell's after...
Toasting with Indian whisky: On the house diplomats turning ambassadors of Desi single maltsIndian diplomats are increasingly championing domestic single malt whiskies abroad, transforming embassies into showcases for connoisseurs....
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
Global liquor companies chase Indian state dues of $400 millionAlcohol industry giants accuse Telangana of breaking accounting rules. The southern Indian state owes them nearly $400 million. Companies s...
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
Why Pernod Ricard is facing heat in one of its most crucial liquor marketsFrench liquor giant Pernod Ricard faces significant hurdles in India, its largest global market by volume. The company is embroiled in a ma...
Indian regulators oppose Pernod Ricard's liquor plea, firm says business 'hopelessly fettered'Indian regulators are opposing Pernod Ricard's latest court attempt to regain its Delhi liquor license. The French company's license was re...
Vijay-led Tamil Nadu government begins closure of hundreds of state-run liquor shopsTamil Nadu is closing 717 government-run liquor stores. These outlets are located near places of worship, schools, and major bus terminals....
India meets FY26 with cheers & beers: High-end spirits popular; ale beats rainy daysIndia's liquor sales saw a rebound in the year ended March, with spirits volume growing 4% and beer volumes also rising 4%. This recovery w...
India orders antitrust probe into liquor giant Pernod's dealing with retailersIndia's competition watchdog has launched a probe into French liquor giant Pernod Ricard. Allegations suggest exclusive deals with retailer...
Absolut Vodka maker Pernod Ricard considers listing India business: ReportFrench drinks maker Pernod Ricard is exploring a separate listing for its Indian business. The company is in preliminary talks with advisor...
In a first, USL pips Pernod Ricard in premium segmentUnited Spirits (USL) has outpaced Pernod Ricard in the premium segment of India’s alcohol beverages market for the first time ever in the l...
Pernod Ricard experiences a low in India due to regulatory headwindsThe maker of Absolut vodka and Chivas Regal Scotch attributed the 1% sales growth in one of the world’s youngest nations to the November de...
In a 1st, USL beats Pernod in premium marketIndia's 200-million-case whisky market garners bulk of the profits from the prestige and above segments, though it accounts for only 38% of...
India third-largest market for spirit giant Pernod Ricard, sales cross Rs 10,000 croresPernod Ricard has crossed Rs 10,000-crore annual sales mark in India, making the country the third-largest market for the French spirits gi...
Pernod Ricard plans to raise Rs 900 crore as it gears to take on DiageoAnalysts say Pernod Ricard is singularly focused on driving premiumisation in India despite the short-term cyclical hiccups along the way.
- Royal Stag topples Absolut Vodka to lead volume chart in Pernod’s portfolio
French drinks giant Groupe Pernod Ricard's Indian whisky Royal Stag is now the largest selling brand in its global portfolio of alcoholic b...
- Diageo, Pernod cut Scotch prices 30%
Global drinks giants Diageo and Groupe Pernod Ricard have dropped prices of their front-line Scotch whiskies by 10-30% ahead of the festiva...
- Diageo, Pernod cut Scotch prices 30%
Global drinks giants Diageo and Groupe Pernod Ricard have dropped prices of their front-line Scotch whiskies by 10-30% ahead of the festiva...