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PERNOD RICARD
Preparing Your Brand for Agentic AIAI agents are transforming brand-consumer relationships. The authors explore how brands must adapt to a new retail environment in which con...
Time doesn't fly fast enough for single malt companiesIndia's booming single malt whisky market faces a significant challenge: time. Demand has surged dramatically, outpacing production capabil...
Kotak reclaims India ECM lead with mega deals on horizonKotak has reclaimed the top position in India's equity capital markets league tables, driven by strong deal execution. With several large p...
ET Graphics: The crown in 2025 goes to a royal whisky brandIn a significant shift, Royal Stag has claimed the title of the world's largest-selling whisky brand by volume, dethroning McDowell's after...
Toasting with Indian whisky: On the house diplomats turning ambassadors of Desi single maltsIndian diplomats are increasingly championing domestic single malt whiskies abroad, transforming embassies into showcases for connoisseurs....
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
Dhurandhar roars into living rooms, pulls 5.3 crore viewers in one eveningDhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...
Global liquor companies chase Indian state dues of $400 millionAlcohol industry giants accuse Telangana of breaking accounting rules. The southern Indian state owes them nearly $400 million. Companies s...
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
Carlsberg gears up to file for $700 million India IPOCarlsberg A/S is preparing to file draft papers for an IPO of its India unit as early as this month, sources said. The listing could raise ...
Keenly watching India-US trade deal developments: Brown-Forman India MDBrown-Forman, the maker of Jack Daniel's, is closely monitoring the India-United States trade deal. Positive signs are emerging for the bil...
India antitrust body targets beauty pageants with scrutiny of Mrs India IncIndia's competition watchdog is probing Mrs. India Inc. The beauty pageant organizer faces accusations of abusing its market position. Part...
Delhi HC rejects Pernod Ricard's plea against denial of L1 liquor licenceThe Delhi High Court has rejected Pernod Ricard's plea for an L1 wholesale liquor licence. The French spirits giant faced denial due to a p...
Pernod’s Delhi drought deepens as Indian court rejects liquor sales pleaA French liquor giant's bid to restart sales in New Delhi has been denied by an Indian court. This marks three years since the company's pr...
Why Pernod Ricard is facing heat in one of its most crucial liquor marketsFrench liquor giant Pernod Ricard faces significant hurdles in India, its largest global market by volume. The company is embroiled in a ma...
Authorities allege Pernod Richard withheld Scotch composition, age in effort to pay lower tariffs under $314 mln refund caseIndian tax authorities are in a legal fight with Pernod Ricard. Investigators claim the French company hid the true value of Scotch whisky ...