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H1B visa lowers wages, has negligible impact on patents: StudyContrary to popular perception, H-1B visas have insignificant impact on new patents in the short term and also results in lower wages, acco...- This adman wants to treat physical & mental disorders in humans using horsesAdman Ayan Chakraborty is most excited about developing Equine-Assisted Therapy, the treatment of physical & mental disorders in humans usi...
- Advertising agencies like Ogilvy, Percept/H and Crayons in race for Aadhaar accountFrontline companies are in the race for the business of UIDAI, the agency that issues the biometric Aadhaar identification card.
- Political controversy erupts over BJP's 'Rs 400 crore' ad campaignsAAP leader Ashutosh asked, "What is the source of BJP's Rs 400 crore it is spending on advertisements? Is it black money? Is BJP doing some...
- Piyush Pandey, Prasoon Joshi and Sam Balsara to helm BJP’s Rs 400 crore poll driveThe Bharatiya Janata Party is lining up an A-team of advertising professionals to execute its election campaign.
- Rs 400 cr ad blitz for polls: BJP to finalise ad agency for elections campaignsBJP might zero in on McCann Worldgroup, led by lyricist & adman Prasoon Joshi, to handle its creative duties.
- Congress picks Dentsu, Taproot & JWT for poll ad campaignThe party will be looking to the ad agencies to burnish an image that's been battered by corruption scandals and criticism over inaction on...
- Can one-liners win elections? Admen find selling political parties an 'uphill ride'While the Congress has already roped in JWT to handle its planned Rs 500 crore advertising campaign, the BJP is still scouting for its crea...
- Power of positive campaigning: Why SP won and BSP, Congress lostRahul Gandhi's campaigning failed to revive the Congress partly because the party’s advertisements failed to connect with people.
- Hero Honda hires Law & Kenneth to create brand identity; stock downHero Honda has hired UK creative agency Law & Kenneth to create a brand identity after parting ways with 27-year-old partner Honda Motor.
- Hero Honda hires Law & Kenneth to create brand identityLaw & Kenneth bagged the Rs 100-crore account of the world's largest two-wheeler company by volume, beating Percept/H, JWT, DraftfcbUlka an...
- Aadhar's brand UID being positioned as a reliable family friendIndia's ambitious Unique ID programme is entering the field donning the garb of a poll campaign, and a core committee of marketing experts ...
- Development, youth & unity is Congress slogan for pollsWhile the BJP continues to hunt for a creative agency with its Rs 250 crore poll advertising account for the upcoming general elections, th...
- Political advertising budget to increase by 25-30%Amidst all-round slowdown in advertising, big-budget political advertising is set to come to the rescue of the industry.
- Advertising as abstract art, anatomy of the scam worldThe ad industry will have to decide at some point of time the rhetorical question that poses itself to all art.
- Percept to consolidate group companiesEntertainment and communications company Percept Ltd has kicked off a restructuring exercise aimed at consolidating all group companies und...
- Jet Lite faces second-airline challengeThe deal is done. Now begin the long nights on differentiation and positioning. The brand positioning of Jet Lite, that is. The first repor...
- Abby sets date for March 3 eveningOn February 24, judgement day got over. Ten juries comprising 60 judges racked their brains to zero in on admen of 2007.
- Over 3,000 entries for Abby AwardsFor the Ad Club of Bombay’s 40-year-old Abby Awards, 2007 ushers in the richest harvest of 3,130 entries across 26 sub-categories.
- Monday to Sunday dressing from Siyaram’sSiyaram’s is set to launch a new ready-to-wear (RTW) sub-brand called Siyaram’s MSD. The fabric brand is being extended into the RTW catego...
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