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PEPSICO KURKURE EXPANSION
PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...- PepisCo enters millet-based snacking categoryPepsiCo has expanded its Kurkure brand into the millet-based snacking category with the introduction of Kurkure Jowar Puffs, joining other ...
- PepsiCo gathers its snacks business global executives in ‘vital’ India market this weekPepsiCo Chairman Ramon Laguarta leads a large executive team to India, signaling the market's importance amid global slowdowns. The visit c...
- As demand rises, FMCG companies spring into actionDemand has picked up across categories, not only within health and hygiene, but also discretionary and non-essential products in general tr...
- No more pantry loading: As Covid-hit buyers go for cheaper goods, FMCG firms' value growth falls in urban marketsAccording to Nielsen, sales in urban markets reached 86-93% (7-14% decline) of pre-pandemic levels in August, compared to rural areas, wher...
- With pumped up demand in rural areas, FMCG companies loosen purse stringsHigher demand across rural India, which is being seen as the only silver lining for economic growth over the next two-three quarters, has l...
- Rural spending overtakes urban; rural growth seen as the only silver lining in mid termCompanies are also pinning hopes on the rural bounce back fuelled by higher farm incomes, good monsoons, government stimulus and reduced im...
- Slowdown is relative. India’s growth is decent, says PepisiCo's India president, Ahmed El SheikAhmed El Sheik’s comment on the economy comes on a day when global ratings firm Fitch cut India’s growth forecast for fiscal 2020 to 5.5% f...
- PepsiCo to invest $5 million in agricultureThe maker of Lay's, Kurkure and cola brands like Pepsi is meeting companies who are investing to digitally connect 10 million retailers alo...
- PepsiCo India posts solid single digit revenue growthWhile the company’s soft drinks sales stumbled in India and overseas, its earnings exceeded ’ expectations, mainly on its salty snacks busi...
- Bingo Tedhe Medhe and Mad Angles help ITC pip PepsiCo' Kurkure to become market leaderThe Rs 3,400-crore subset in question is ‘bridges’, where ITC’s Bingo Tedhe Medhe and Bingo Mad Angles compete with PepsiCo’s Kurkure.
- Global consumer goods companies push for localisation to fight domestic competition“There are many Indias in India. Each of them needs to be served differently,” Nestle India chairman Suresh Narayanan said.
- PepsiCo expands Tropicana portfolio in IndiaGlobal beverages and snacks major PepsiCo today expanded its Tropicana range in India with the launch of three variants of Tropicana juices...
- PepsiCo's Frito-Lay lines up 50 new products to counter rivalsPepsiCo's Frito-Lay plans to launch more than 50 new products as it invests in scale and innovation to continue its domination in India's R...
- Nokia, PepsiCo, Maruti, LG working harder to stay putBrands are finding it tough to hold on to market share, especially in categories with a high rate of innovation.
- Balaji Wafers a name to reckon with in Gujarat snacks marketChataka Pataka Tangy Tomato Snacks happens to be all over Gujarat - present in almost every paan shop and organised retail outlet, but with...
- PepsiCo India to make Bengal unit the largest in IndiaAt a time when West Bengal government’s industrialisation drive has suffered a major jolt, PepsiCo India is poised to make its Frito-Lay ma...
- Frito-Lay enters biscuits categoryFrito-Lay, PepsiCo’s snack foods arm, on Thursday announced its entry in the biscuits category, to challenge majors like Britannia and Parl...
- 'We plan to roll out specific flavours for specific regions'FritoLay India MD Gautham Mukkavilli spoke to ET about the challenges, heightened competition, brand strategies and the way forward.
- Kurkure set to cross LoCPepsiCo Pakistan’s snacks foods subsidiary is borrowing from its Indian counterpart the technology to manufacture Kurkure.
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