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PEPSI STRATEGY
JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...- Trilegal names Ex-Visa India Head Sandeep Ghosh as first CEOTrilegal, a leading Indian law firm, has appointed Sandeep Ghosh as its first CEO, marking a significant shift towards non-legal leadership...
- Ambani’s Cola war with Coke, Pepsi spurs fridge bonanza in IndiaIndia’s cola war between Reliance’s Campa Cola, Coca-Cola and PepsiCo is unexpectedly boosting sales of commercial refrigerators, as bevera...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- Varun Beverages doubles down on scale, Africa expansion driveVarun Beverages Ltd. is driving sales growth through capacity expansion and a strong focus on African markets. The company reported signifi...
- Isourse Technologies hackathon spotlights AI, economic modelling, enterprise tech solutionsIsourse Technologies concluded AlgosQuest'25, a national hackathon in New Delhi, where young innovators tackled AI, economic modelling, and...
- US stocks today: S&P 500, Nasdaq retreat as rally momentum begins to fadeWall Street’s main indexes retreated after hitting intraday record highs as investors weighed Middle East developments and a fresh wave of ...
- Why are US stock market futures up today, and will Dow Jones, S&P 500 and Nasdaq stay in green or turn red again? Wall Street prediction, US stocks to watch, analysts insights, market outlook and what should investors do nowWhy are US stock market futures up today, and will Dow Jones, S&P 500 and Nasdaq stay in green or turn red again? Futures rise as investors...
- ₹10, ₹20 cola bottles heating up soft drinks fight this summerSoft drink competition is intensifying as new entrants gain market share, prompting established players to boost marketing and distribution...
- TABP expects Rs 800 crore revenue over the next three yearsTABP aims to nearly quadruple revenue to Rs 800 crore in three years. The company is focusing on mass-market consumers with Rs10 priced bev...
- Wow! Momo Foods to add 200 outlets; eyes Rs 1,200 cr revenue in FY27Wow! Momo Foods, the quick service restaurant chain, is planning to open 150 to 200 new outlets in the 2026-27 financial year. The company ...
- PepsiCo India expands Green Logistics with Kosi-Pataudi EV CorridorPepsiCo India has launched an EV Green Corridor on the Kosi-Pataudi route. This initiative aims to reduce emissions in its supply chain. Th...
- PepsiCo adopts location-free strategy to retain talentAbout 10% of the positions at PepsiCo's Gurgaon-based head office will be location-free.
- Myntra appoints Mithun Sundar as Chief Revenue OfficerSundar was earlier associated with PepsiCo, where he served as the Senior Director, Strategy, for two-and-a-half years.
- PepsiCo using regional language labelling to attract local consumersThe US cola and snacks maker is using Hindi, Punjabi, Marathi, Gujarati, Bengali, Tamil, Malayalam and Telugu on Pepsi bottles and cans.
- Thirst for aerated drinks fizzles out as discretionary spends dry upPepsiCo India Holdings posted a 15% decline in revenue during the year to March at Rs 6,526 crore, mainly due to a steep fall in aerated an...
- Indra Nooyi to remain as PepsiCo CEONooyi remains firmly at the helm, PepsiCo Inc told ET, as it sought to quash speculation that she was under pressure to step down this year.
- PepsiCo plans to relaunch Duke's beveragesThe brand will be test-marketed in Mumbai initially, with new flavours such as raspberry, masala soda, gingerale and ice-cream soda.
- Coke, Pepsi uncork price war to beat slowdown heatCoca-cola India and rival PepsiCo have unleashed a price offensive to beat the demand slowdown, cashing in on falling packaging costs.
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