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PEPSI MAX
Can sweetener aspartame cause cancer? Wait for IARC reportAspartame is two hundred times sweeter than normal sugar, so it is used in diet cold drinks like Diet Coke, Coke Zero, Pepsi Max, and 7 Up ...30 Jun, 2023, 12.06 AM IST- Spot fixing: When can PepsiCo end IPL contract?If the number of teams in IPL is less than nine as promised in the contract, PepsiCo can pull out.28 May, 2013, 05.44 AM IST
- PepsiCo India bags pouring rights with eight IPL teamsPepsiCo India has announced its association with eight IPL teams as 'Exclusive Pouring Partner' for the 6th edition of the tournament.25 Mar, 2013, 04.09 PM IST
- Coca-Cola moves to counter Pepsi's IPL bonanza through entry-level price war, and market expansionCoca-Cola has readied an extensive game plan to counter rival PepsiCo’s Rs150-crore marketing extravagance around the IPL, this summer.20 Mar, 2013, 08.11 AM IST
- Revival of cola war: PepsiCo plans Rs 150-crore IPL splash to take on Coca-ColaPepsiCo is spending almost Rs 70 crore on top of its title sponsorship deal of the Indian premier League to bag almost all possible onair a...21 Feb, 2013, 05.14 AM IST
- Coke vs Pepsi: Cola wars to spill over cricketing pitch in IPL 6While PepsiCo has won the title sponsor bid for IPL-6 in Rs 400-cr 5-yr deal, rival Coca-Cola has started talks to buy pouring rights for t...19 Dec, 2012, 07.44 AM IST
- Kurkure, Dew, Coke, Kinley enter 1,000 crore clubThe cola wars , fought for a larger share of the consumers' wallet , have yielded rich dividends for PepsiCo and Coca-Cola this year as bot...19 Nov, 2011, 10.32 AM IST
- Sugar-free, fat-free food yet to find takers; PepsiCo, Parle forced to withdraw expansion plansPepsi Max, PepsiCo's no-sugar, 'next-gen' cola, has sunk without a trace in less than a year of its launch in August 2010.11 Jul, 2011, 12.10 PM IST
- PepsiCo to launch low-calorie cola within a month to take on market leader Thums UpPepsiCo will throw a fresh challenge at Coca-Cola within a month or so by launching its second cola, Pepsi Max, which will be pitted agains...23 Jun, 2010, 12.09 AM IST
- Pepsi rolls out $1.2-bn brand makeoverPepsi has unveiled a new-look logo as part of a radical $1.2-billion (£700m) global brand revamp ahead of plans to launch its US brands-Mou...22 Oct, 2008, 12.42 AM IST
- PepsiCo, IPL call off Rs 50-cr dealThe Indian Premier League (IPL), which had set new records for cricket and entertainment in the country earlier this summer, is making news...15 Oct, 2008, 12.51 AM IST
- Coca-Cola objects to commentators endorsing Pepsi on airCoke had signed up as official beverage sponsor, but it was PepsiCo that had stolen the limelight.23 Apr, 2008, 01.37 AM IST
- PepsiCo misses IPL action, Coke thundersPepsiCo, traditionally one of Indian cricket’s largest advertisers, has been caught on the backfoot at the ongoing IPL. IPL: Visual delight...21 Apr, 2008, 12.25 PM IST
- IPL ground & broadcast sponsorship clause helps Coca-ColaPepsi has committed Rs 10 cr per year for the next 5 yrs, and ironically not a single spot will be aired, as Coca-Cola picked up the sponso...02 Apr, 2008, 01.35 PM IST
- Coca Cola to keep Pepsi off screen during IPL matchesSoft drinks major Coca Cola has pulled off an on-air coup against arch rival Pepsi in the much anticipated upcoming T20 Indian Premier Leau...01 Apr, 2008, 05.25 PM IST
- Advertisers to let Dravid bat onA cool Rs 15-18 crore is riding on him as annual endorsement money, but advertisers are backing Rahul ‘The Wall’ Dravid to the hilt.15 Sep, 2007, 03.11 AM IST
- Beyond brand continuity: Changing design for the betterPepsi is rolling out 35 different pack designs, signifying a shift toward viewing packaging as a constantly evolving route to engagement, r...08 Jun, 2007, 03.09 AM IST
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