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PEPSI IPL 2014
Title sponsorship: Mobile companies gear up for IPL InningsThe Board of Control for Cricket in India (BCCI) has set the base price for its flagship property’s title rights at Rs 120 crore per year, ...- IPL 8 sees 23% higher television ratings in first 54 games over IPL 7In its first 54 matches, the Indian Premier League has seen 23% higher television ratings compared to the same period last year, according ...
- Cricket losing its charm, sponsors bat big time for hockey, football, says GroupM ESP reportThe report says that overall team sponsorship across all sports rose a healthy 14 pc from Rs 432.7 crore in 2013 to Rs 493.6 crore in 2014.
- Star India's Hotstar gets 7.2 million video views for the first match of IPLHotstar, which was launched two weeks before the World Cup began in February, was downloaded by smartphone users over 15 million times in a...
- IPL: Mumbai Indians to have Ethihad, Jet as airline partnersAmong the highlights of the sponsorship agreement would be the display of extensive Etihad and Jet Airways branding and messaging beamed ac...
- MSM nets nine sponsors for IPL season eight despite tough competition from ICC World CupThe league has signed up Amazon and Vodafone as presenting sponsors this season and advertisers including Hero MotoCorp, Intex Mobiles, Car...
- Sony SIX to broadcast the Pepsi IPL 2015 Player Auction LiveOne of the biggest names to hit the auction table this year is Yuvraj Singh, who was bought for Rs. 14 crore at the event last year.
- Kolkata Knight Riders, Mumbai Indians to begin IPL-8A total of 60 matches, including the four playoffs, will be played over a period of 47 days with the Eden Gardens in Kolkata hosting the fi...
- PepsiCo to sell packs of beverage and snacks during FIFA World Cup sponsored by Coca-Cola, denies ambush marketingThe pack will include new flavours of wafer brand Lays apart from cans of Pepsi. An official aware of the development said PepsiCo will pro...
- Paytm to invest Rs 150 crore on expansion, bullish on m-commerce"We will invest Rs 150 crore in expansion. The amount will be sourced through internal accruals," Paytm Founder and CEO said.
- Pepsi takes fan passion of IPL to the next levelFor those who can't decide what team to support, the full set of Pepsi's Premier Edition Team Cans, a unique Pepsi IPL collectible, can als...
- Of dropped catches and lost matchesAgainst Chennai in Punjab’s first match, he was dropped by Ashish Nehra when on 37 and by Samuel Badree in the deep when on 77.
- Mobile TV service nexGTv bags IPL's live mobile streaming rightsValue added services provider DigiVive, that owns nexGTv, has partnered for content with Times Internet, the digital arm of the Times of In...
- IPL 7 to make a comeback to India on May 2After hosting the first part in the UAE, the seventh edition of IPL will return to India on May 2 with a high-profile clash between CSK and...
- IPL franchise vows support to Sunil GavaskarIPL franchises have pledged support to Sunil Gavaskar for a successful hosting of the seventh edition of the Indian Premier League in the U...
- BCCI team inspects IPL venues in UAE, expresses satisfactionThe venue inspection team comprising M V Sridhar, GM - Cricket Operations, BCCI, and P R Vishwanathan, curator, visited the grounds yesterd...
- PepsiCo bats for IPL, Coke votes for LS pollsRural markets account for one-third of the total sales of Coca-Cola. Going by urbanization trends in India, this contribution is likely to ...
- Sponsors, team franchisees vote for UAE as IPL host for 2014While the organisers of IPL 2014 could steer it to South Africa, the UAE or even Bangladesh, team franchisees and sponsors are rooting for ...
- Teams, sponsors convince BCCI not to shift IPL 7 out of country despite pollsSponsors said that substantial investments they had made were aimed primarily at high visibility in India.
- Five players can be retained by franchise: IPL Governing CouncilIPL franchises will be allowed to retain five cricketers during 2014 Indian Premier League auction to be held on February 12.
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