CEAT to be IPL's strategic timeout partnerBCCI Secretary Anurag Thakur said, "We welcome CEAT as the Strategic Timeout Partner for the Pepsi IPL. The complexion can change with ever...
Kolkata Knight Riders, Mumbai Indians to begin IPL-8A total of 60 matches, including the four playoffs, will be played over a period of 47 days with the Eden Gardens in Kolkata hosting the fi...
PepsiCo India invites 200 farmers to watch IPL matchesPepsiCo India has invited 200 farmers from various states to watch IPL matches live at Mohali, Kolkata and Mumbai, to commemorate 25 years ...
Pepsi takes fan passion of IPL to the next levelFor those who can't decide what team to support, the full set of Pepsi's Premier Edition Team Cans, a unique Pepsi IPL collectible, can als...
Is cautious PepsiCo going slow on MS Dhoni in IPL ads?Ads featuring captain cool likely to be released as tournament progresses, but nothing till now
Pepsi launches campaign for young IPL fansThe trailer reveals some of the exciting things the upcoming @ThatPepsiIntern will get to experience at the cash-rich event.
PepsiCo demands higher visibility at IPL venuesPepsiCo demanded additional rights and visibility for its brands in stadiums from BCCI as compensation for moving part of the lucrative IPL...
- Times Internet Limited partners with All India Radio for live Pepsi IPL commentary
Times Internet Limited (TIL) and AIR have joined hands to broadcast live commentary of 33 select Pepsi IPL 2013 matches over AIR’s National...
- PepsiCo unveils FAN-tastic plans for IPL
PepsiCo is all set to make the upcoming Indian Premier League the fizziest and best ever experience for cricket fans across the country.
PepsiCo India bags pouring rights with eight IPL teamsPepsiCo India has announced its association with eight IPL teams as 'Exclusive Pouring Partner' for the 6th edition of the tournament.
Revival of cola war: PepsiCo plans Rs 150-crore IPL splash to take on Coca-ColaPepsiCo is spending almost Rs 70 crore on top of its title sponsorship deal of the Indian premier League to bag almost all possible onair a...
Coke vs Pepsi: Cola wars to spill over cricketing pitch in IPL 6While PepsiCo has won the title sponsor bid for IPL-6 in Rs 400-cr 5-yr deal, rival Coca-Cola has started talks to buy pouring rights for t...
- PepsiCo, IPL call off Rs 50-cr deal
The Indian Premier League (IPL), which had set new records for cricket and entertainment in the country earlier this summer, is making news...
- Coca-Cola objects to commentators endorsing Pepsi on air
Coke had signed up as official beverage sponsor, but it was PepsiCo that had stolen the limelight.
- PepsiCo misses IPL action, Coke thunders
PepsiCo, traditionally one of Indian cricket’s largest advertisers, has been caught on the backfoot at the ongoing IPL. IPL: Visual delight...
- IPL ground & broadcast sponsorship clause helps Coca-Cola
Pepsi has committed Rs 10 cr per year for the next 5 yrs, and ironically not a single spot will be aired, as Coca-Cola picked up the sponso...
- IPL's official beverage partner Pepsi pours in $12.5 mn
PepsiCo India has signed a $12.5-million deal with Lalit Modi-promoted Indian Premier League for five years as the event’s official beverag...