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PAYTM MARKETING CAMPAIGN
Udaan’s pre-IPO top-up; Tata’s Assam chip hub test runHappy Monday! Udaan is in talks to raise fresh funds amid IPO talks. This and more in today's ETtech Morning Dispatch.- Paytm crisis: PhonePe makes hay, user base climbs 15-20%PhonePe is already the leader in terms of UPI transaction volumes having a 46% share in the October-December period. This market share is l...
- Paytm complains to NPCI on Cred’s UPI gamblePaytm, owned by One97 Communications Ltd, has been pushing to grow its offline acceptance network over the past few years and create its ow...
- WhatsApp Pay is the biggest tech product failure in India: BharatPe founder Ashneer GroverTaking to Twitter, co-founder and former MD of fintech unicorn BharatPe Ashneer Grover said that given the messaging app’s reach, Whatsapp ...
- Paytm earmarks Rs 100 crore for marketing during festive seasonThe campaigns will be aligned to promote digital payments in India and educate users on Paytm UPI for money transfers, Paytm Wallet and Pay...
- PhonePe gets Rs 743 crore fresh funds from parent companyPhonePe which leverages Unified Payments Interface in partnership with Yes Bank is entangled in stiff competition with Paytm and Google Pay.
- Paytm Gold to touch 1.5 ton in gold transactionsPaytm is also running multiple promotional campaigns to push up sales of digital gold on the platform.
- Demonetisation: E-wallets up their marketing spendThe marketing blitzkrieg along with the companies' on-the-ground initiatives has led to a heady growth in numbers in terms of transactions ...
- Demonetisation gets companies like Paytm to fast forward plans"This is a historic opportunity for India to skip the plastic generation and leapfrog to mobile payments," said Nitin Misra, senior vice-pr...
- ET Awards for Corporate Excellence: Paytm's Vijay Shekhar Sharma chosen as Entrepreneur of the YearIt is perhaps his ability to keep up the momentum of business expansion and investor interest at a time of skepticism that makes Sharma Ent...
- As funds dry up, ecommerce companies see in Facebook more value for their ad spendsAd spending from ecommerce companies is going up on Facebook and the social media platform is working on advanced measurement capabilities ...
- Paytm banks on Rs 600 crore ad campaign to get word aroundThe company, is backed by Chinese ecommerce behemoth Alibaba Group, and its affiliate Ant Financial, has been on a advertising spree over t...
- Festive season: Paytm to burn Rs 500 crore in three monthsPaytm plans to spend Rs 500 crore to strengthen market position and ramp up its supply chain ahead of the festive season, according to a to...
- Online payment provider PayU to invest Rs 60 crore in branding and marketingPayU will spend about Rs 94 lakh per day on marketing followed by a second phase of the campaign with a new budget later this year.
- Paytm to spend Rs 500 crore on marketing this yearAs part of its plans, the company earmarked an outlay of Rs 50 crore to be spent during the ongoing IPL cricket matches.
- Paytm takes Delhi Metro route to reach potential customersThe Delhi Metro, which also covers parts of Gurgaon and Noida, has become a medium for a wide range of advertisers, offering slots inside t...
- Payment gateways & mobile wallets plan to spend $100 million for multi-media advertising campaignsAccording to a May 2014 report, the digital payments industry in India was expected to grow 40% year-onyear to Rs 1,200 crore by 2014-end.
- Paytm signs Rs 250 crore marketing deal with Yipee ; to offer shopping coupons with packs of the ITC brandMobile marketplace and mobile and DTH (direct-to-home) recharge platform Paytm has signed a Rs 200-250 crore cross-marketing deal with YiPP...
- Mobile commerce company Paytm to soon launch Rs 100-crore ad campaignExperts estimate that e-commerce companies will spend about $150 million (Rs900 crore) on advertising over the next 12 months.
- Paytm to invest Rs 150 crore on expansion, bullish on m-commerce"We will invest Rs 150 crore in expansion. The amount will be sourced through internal accruals," Paytm Founder and CEO said.
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