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PARLE BISCUIT NEWS
Parle continues to be India's top FMCG brand at home, 13th time in a row: ReportParle retained its top spot as India’s most chosen FMCG brand for the 13th year, with 8.6 billion Consumer Reach Points (CRPs), up 8%. Brit...- Parle Biscuits FY24 Results: Profit surges two-fold, revenue rises 2%Parle Biscuits posted a revenue of Rs 15,086 crore for FY 2023-24, with a net profit of Rs 1,607 crore, marking a 115% increase from the pr...
- Bid to widen reach during elections, cricket mania: Companies plan ad splurge for action-packed June quarterMaruti Suzuki, Tata Motors, Hyundai Motors, Dabur and Godrej Appliances among others said they will be increasing their ad budgets for the ...
- View: The very cheesy business of passing off doosri cheez as asli cheese by brandsThe McDonald's outlet in Maharashtra used cheap vegetable oil instead of cheese, leading to license cancellation. Some products contain onl...
- Edelweiss MF CEO, Biocon boss proud of Leena Nair; Amul, Snapdeal find a special way to honour the next Chanel CEONair joins the list of Indian-origin executives who call the shots at Global Inc.
- Top brands grow faster riding trust amid the pandemicBig companies have been aggressive in trying to ensure their top brands reached consumers across the country amid the pandemic-induced lock...
- NBA welcomes advertisers' move to boycott channels spreading hate speechThe News Broadcasters Association (NBA) has praised the advertisers like Bajaj, Parle, Dollar and Amul for their decision of boycotting new...
- Consumer cos go vocal about local rootsModi had urged Indians to be “vocal about local” brands and buy products made domestically in a speech themed around a self-reliant nation....
- #SacredBiscuit row: Parle-G tweets about witty 'Sacred Games 2' scene; Netflix, Swiggy join meme festThe banter between the three brands soon saw fans join in with an array of fun responses.
- Slowdown in certain sectors limit job optionsThe first quarter of 2019-20 has been marked by weak earnings, indicative of an overall slowdown
- How a handful of FMCG brands continue to dominate market spaceThere is a kind of devotion to these brands, something that makes them the undisputed market leaders in India.
- Indian advertisers grill Facebook over data breachTop advertisers also expressed a broader concern over the spread of fake news through the platform, echoing sentiments earlier expressed by...
- Relive your childhood days with a trip to Bengaluru's top restaurantsToast & Tonic is serving birthday cakes with chips and orange flavoured liqueur. Udinia plans to introduce kaalakhatta iced lollies.
- Baba Ramdev's Patanjali Ayurved Ltd becomes India's biggest FMCG advertiser this week; outnumbers Cadbury, ParleThe data is from Broadcast Audience Research Council (BARC), the joint industry body that compiles and publishes TV viewing data.
- TV characters turn role model for brandsIt’s not just Intel that wants The Big Bang Theory’s super nerd Sheldon Cooper for endorsements. These other examples show that characters ...
- There's so much room to grow in India: Jeff van der Eems, CEO, United BiscuitsUnited Biscuits' international CEO says the company is in no hurry to enter India's rural markets or bring in other brands.
- ITC, Parle, Britannia, Dabur India cut pack weight to avoid price hikesAnalysts said with the macro-economic environment remaining gloomy, focus on avoiding price hikes at least for next two-three months will h...
- FMCG firms' stocks soar on season's first showersFood product companies like Britannia, Parle, ITC Foods, Nestle and Dabur aresuretobenefitfromthis monsoon.
- Glucose cookies losing market shareParle-G, the country’s largest selling biscuit brand, and other glucose biscuits are fast losing their market share to premium products, to...
- Rising prices fail to hold back shoppersInflation may have touched a 13-year high, but that has not forced a decline in consumer spending yet.
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