IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
Snack companies can't break free from sugar yetIndian snack companies face challenges in reducing sugar content. Consumers, especially teenagers and parents, desire low-sugar and high-pr...
Israel, Iran war: FMCG firms hike prices, shrink pack sizes as costs riseUS Israel Iran war: Your favorite snacks and drinks might soon cost more. Companies are raising prices and offering less product to manage ...
Parle, Rasna anticipate double-digit growth this summer seasonParle Agro and Rasna Group are anticipating double-digit growth due to the upcoming summer and festive seasons, including Holi and Ramadan....
‘1st wow advertising moment!’ Edelweiss MF MD Radhika Gupta shares how she unwittingly became face of ‘Parle-G’ biscuit brandThe Edelweiss Mutual Funds CEO & MD revealed how she had come to be featured on the package of the iconic ‘Parle-G’ biscuits.
Parle Agro CEO Schauna Chauhan says son Jahaan's enthusiasm ignited her own interest in off-roadingThe business leader owns 3 SUVs; her first car was a white Maruti Zen with a stick shift that was a gift from her dad.
ETPWLA 2023: Presenting the shortlisted nominees for the Business Leader of the Year AwardAhead of the Grand Finale of the ETPrime Women Leadership Awards (ETPWLA) 2023, the Economic Times takes immense pride in showcasing the no...
Parle Agro seeks six-month extension to implement plastic straw banTerming it as a "hasty ban", Parle Agro said it will "negatively impact" overall businesses of the industry players in the FMCG (Fast Movin...
At FMCG companies, production crosses pre-Covid for food & hygiene goodsHUL, ITC, Parle Products, Britannia, Marico are expanding production beyond pre-Covid levels.
ITC Foods launches Sunfeast Farmlite Digestive All GoodWe believe that Sunfeast Farmlite Digestive All Good satisfies the consumer’s desire of 'No maida and no added sugar' in their lifestyle,” ...
The Maggi effect: How buyers of popular brands like Parle, KFC, Wendy's & others are turning into activistsAfter the intense scrutiny that Maggi noodles was subjected to, overseas and local food cos are preparing to limit any collateral damage.
Fabulous 40The Economic Times and Spencer Stuart listed 40 most-deserving and successful business leaders under the age of 40 and honoured them at an ...
How Pravin Kulkarni is taking Parle into newer segments of snacks and sweetsPravin Kulkarni, who heads marketing for Parle, the 83-year old firm known for its Parle-G biscuits, is used to fighting back from the brin...
- Tangy flavour to Cola wars: Coke launches Nimbu Fresh
In a bid to offer consumers a lemon-based drink to counter PepsiCo’s Nimbooz and Parle Agro’s LMN, Coca Cola India has come up with a lemon...
- Another daughter rises in India Inc
After considering careers in fashion and photography for five years, Jayanti Chauhan, the only child of Parle Bisleri owner Ramesh Chauhan,...
- ITC eyes Parle's candy business
The deal, if it happens, would give ITC a dominant presence in the confectionery sector, since Parle brands cover a large spectrum of produ...
- Pepsi looks to juice up kitty with Parle Agro brands
Pepsico India is learnt to be making a pitch for Prakash Chauhan-owned Parle Agro’s flagship fruitdrink brands-Frooti, Appy and N-Joi.