P&G in talks with state governments to earn the ‘essentials’ labelProcter & Gamble, the world’s biggest consumer goods firm, said it is trying to work with Indian state governments to establish that its pr...
Note ban spoils P&G’s Q3 sales performanceThe FMCG sector continues to be in a flux with the liquidity crunch as retailers have held back on procuring new stock and suppliers are co...
P&G sales decline despite focus on premium productsThe growth rate halved compared to that in most of the past decade when the company saw its business grow more than 25%.
Procter & Gamble slashes shampoo prices to take on rival Hindustan UnileverThis makes Head & Shoulders 17% cheaper than HUL’s Clear, while Pantene is now 24% cheaper than HUL’s Dove, compared to an 11% premium earl...
Proctor and Gamble signs on Anushka Sharma as new brand ambassador for PanteneWith a typical celebrity endorsement deal signed for 4-5 days a year, Sharma's price for a day's work comes to about Rs 1 crore.
P&G India names V Kumar sales head as Uday Bhaskar quitsA P&G India spokeswoman confirmed the development. "V Kumar has been appointed P&G India sales director effective July 1, 2015," she said.
Unilever's shampoo brand Tresemme overtakes P&G's Pantene in market share in modern tradeTresemme had an around 9% share in shampoo sales through supermarkets during March 2014-February 2015 period, compared with Pantene’s 8.2%.
P&G mulls sale, IPO of some beauty products in one deal: ReportsProcter & Gamble Co is exploring a sale or initial public offering of some of its beauty brands in a single deal, Bloomberg reported, citin...
ASCI upholds complaints against 62 advertising campaignsOf 62 campaigns found violating norms, 40 belonged to personal and healthcare category, the Advertising Standard Council of India (ASCI) sa...
Some ads that failed to pass ASCI musterIn October 2013, the Advertising Standards Council of India's (ASCI) Consumer Complaints Council upheld complaints filed against 132 ads.
Gisele Bundchen set to become Pantene's newest ambassadorSupermodel Gisele Bundchen, who is famous for her lustrous and smooth locks, is apparently set to become the newest ambassador hair care br...
- Shah Rukh Khan tops TV ad show in 2011
SRK was the most visible celebrity in TV ads, powered by 25 brands he endorses, followed by Katrina Kaif & Kareena Kapoor, says a study by ...
- Pantene shampoo ad: HUL drags P&G to court
HUL has dragged P&G to court on the latest Pantene shampoo advertisement, terming it as ‘‘disparaging’’ to its Dove brand.
- Ambush marketing: HUL's last-minute surprise foxes P&G
People in the industry say companies are getting aggressive on the advertising front because consumer spends on relatively discretionary pu...
- Dove set to brush up haircare market
Hindustan Lever’s entry into the premium haircare market with its Dove brand is set to alter the dynamics of the Rs 2,000-crore shampoo mar...
- For Vatika, it’s silk & shine with 39% growth
While the homegrown Dabur India’s Vatika has, for the first time, emerged as the fastest-growing normal shampoo brand, registering a 38.9% ...
- Pantene gets a global makeover, all for a price premium
Pantene, P&G’s number one shampoo brand today globally re-launched itself on Wednesday. It has effected an a Rs 3 increase in pricing from ...