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ORMAX SURVEY
India’s fast-growing micro-drama segment faces subscription trust hurdleIndia’s fast-growing micro-drama segment may face monetisation challenges as concerns over automatic subscription renewals discourage users...- India’s OTT base hits 601 million; Connected TV users surge 87%: OrmaxIndia’s OTT audience has reached 601 million, with 148 million active paid subscriptions, according to Ormax Media’s 2025 report. Overall O...
- Ormax Media launches OTT sports audience trackerOrmax Media introduces Ormax Sports Track, India's first syndicated audience research tool for OTT sports, designed to measure engagement a...
- Ormax Media launches brand lift measurement tool ahead of IPLOrmax Media has introduced Ormax Mpact, a tool to evaluate the effectiveness of brand integrations, sponsorships, and product placements ac...
- Cricket paywall, consolidation to drive subscription video on demand market in 2025India's subscription video on demand market, set for robust growth in 2025, reaches 125 million subscriptions driven by industry consolidat...
- Prabhas beats Salman, SRK as most popular actor amid Arshad Warsi controversy. Samantha outranks Deepika. See full listSouth Indian stars continue to dominate India's popularity charts, with Samantha Ruth Prabhu ranking second among female film stars, surpas...
- It’s a wrap! A look at Bollywood’s year of comebacks and India’s 2023 cinematic odysseyIn 2023, India's entertainment scene transformed drastically, offering unique experiences and emotions. Bollywood witnessed Shah Rukh Khan'...
- Vijay overtakes Ajith, Suriya, Kamal Haasan and Rajinikanth as most popular Tamil star, read hereIn a recent Ormax media survey, Thalapathy Vijay was voted as the most popular Tamil superstar leaving behind Ajith and Suriya in the list.
- Print media most credible source of news, radio next, according to latest surveyThe findings have come at a time when it is getting increasingly difficult to distinguish between fact and fiction across social media plat...
- The battle for Bollywood: As Netflix & Amazon score big wins, will theatres lower their curtains for good?The pandemic is provoking a boom for streaming platforms in most other countries as well.
- Audiences eager to go back to cinema halls, says Ormax surveyThe report, ‘Back to the Theatre’, suggests that 82% of cinema-going audiences are missing going to the theatres a lot during the lockdown ...
- How Facebook, Instagram, YouTube are driving the buzz for films and uptake at the box officeThe findings are based on a study by Ormax, developed exclusively for the Indian market.
- Twist in the plot: Film-makers award casting rights to viewersAt a brainstorming session of the brass at Balaji Telefilms a few weeks ago, the production house decided to break one of the cardinal prin...
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