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India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...- Indian film studios are using AI to cut costs, speed production, despite mixed audience reactionsIndian film studios are embracing Artificial Intelligence to slash production costs and speed up movie making. This technology helps overco...
- Hollywood studios shift from acquiring films to co-owning IPs in Indian productions to unlock new revenue streamsThe winds of change in Indian cinema are blowing strong as Hollywood resurfaces with renewed vigor. Major studios are diving into local fil...
- Move over big bosses, broadcasters now have locals in chargeBroadcasters in India are increasingly focusing on developing original, non-fiction formats to reduce costs and increase audience engagemen...
- Amazon MX Player partners with Sony Entertainment Television for reality series 'Rise and Fall'Amazon MX Player and Sony Entertainment Television have partnered for the reality series 'Rise and Fall,' a first-of-its-kind collaboration...
- Sholay was like a big and successful startup idea of those days: Rohan SippySholay, a landmark film, recently celebrated its 50th anniversary. Rohan Sippy, son of director Ramesh Sippy, shares insights about the mov...
- Streaming platforms shift from dark thrillers to family-friendly stories to woo small-town IndiaStreaming platforms in India are strategically shifting from action-oriented content to family-friendly dramas, romances, and comedies to c...
- JioStar posts Rs 581 crore net profit in Q1 driven by IPLJioStar, the RIL-Disney joint venture, posted a Q1FY26 net profit of ₹581 crore and ₹9,601 crore revenue, driven by IPL’s record performanc...
- Netflix bets big on India, unveils its biggest content slate for 2025Netflix aims for a significant content expansion in India by 2025, increasing its annual budget to $18 billion. Vice President Monika Sherg...
- Women hold 13% of Director/CXO positions in Top 25 M&E firms: ReportThis year saw industry leaders, including studio heads, filmmakers, actors, and more come forward to lay down actionable steps toward impro...
- Ormax Media open to explore options to expand biz outside IndiaThe Ormax Media CEO said the company had plans to venture outside India before Covid-19, but the pandemic forced it to delay expansion plan...
- Ormax to now test documentaries through its streaming testing toolMedia insights company Ormax Media has upgraded Ormax Stream Track, their streaming content testing tool, to test documentaries as well. Th...
- Twenty Three for 2023: 23 ‘boats’ that must rise this year for India’s economy to weather the stormThere are a few things that India needs to be in its favour if it has to successfully navigate the gathering global storm.
- Women hold just 10% senior leadership roles in Indian media & entertainment industry: Ormax Media reportAs per the report, out of the 56 theatrical films analysed across languages, not even one was directed or edited by a woman. Even in media ...
- Marketing solutions company Andaz founders launch ‘The Sourrce’The Sourrce will put a structure to the process of harvesting ideas and concepts for story and screenplay development from across the count...
- Women hold just 8% key HOD positions in Indian film industrySouth Indian film industries are way behind Bollywood in gender equality with 1%.
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