South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

Microdrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...

Ormax Media's 2025 report reveals India's OTT audience has reached 601.2 million, covering 41.1% of the population, with a 10% growth rate....

India’s OTT audience has reached 601 million, with 148 million active paid subscriptions, according to Ormax Media’s 2025 report. Overall O...

Ormax Media introduces Ormax Sports Track, India's first syndicated audience research tool for OTT sports, designed to measure engagement a...

Season 6 of The Legend of Hanuman, created by Sharad Devarajan and produced by Graphic India, debuted as the most-watched show across all O...

Ormax Media has introduced Ormax Mpact, a tool to evaluate the effectiveness of brand integrations, sponsorships, and product placements ac...

The number of original series released by Indian streaming platforms hit a four-year low in 2024, dropping 18% from 2023, per Ormax Media. ...

Malayalam film industry has a blockbuster year with ₹720 crore box office collections. Top grossing movies include Manjummel Boys, Aadujeev...

The Ormax Sports Audience Report 2024 unveils insights into India's sports viewership landscape, estimating a total audience of 678 million...

In 2023, India's box-office collections hit an all-time high of ₹12,226 crore, marking a 15% growth over 2022, and surpassing the previous ...

The media research company added that 2023 is expected to be the highest-grossing year ever, with a chance to cross the ₹12,000-crore thres...

The Ormax Media CEO said the company had plans to venture outside India before Covid-19, but the pandemic forced it to delay expansion plan...

Media insights company Ormax Media has upgraded Ormax Stream Track, their streaming content testing tool, to test documentaries as well. Th...

In a recent Ormax media survey, Thalapathy Vijay was voted as the most popular Tamil superstar leaving behind Ajith and Suriya in the list.

Ormax Media Pvt Ltd, a consumer knowledge and consulting firm on Monday announced its foray into the entertainment business to bridge the d...