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Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Taarak Mehta beats big OTT releases, stays strong even during IPL 2026 and Dhurandhar rush: Ormax RankingsTaarak Mehta Ka Ooltah Chashmah, a long-running Indian sitcom, achieved a significant milestone by ranking as the second most-watched OTT p...
- South Indian cinema dominates OTT race, accounts for 60% of hit film acquisitions in 2025South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
- Streaming platforms double down on South Indian hitsSouth Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
- Rs 8,400 a year on OTT apps? It can become Rs 6.4 lakh in 20 years. CA warns about the quiet leaks in your wealthSmall monthly subscriptions for entertainment can quietly drain your finances. CA Nitin Kaushik highlights how Rs 8,400 spent annually on O...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...
- India’s microdrama market braces for new wave of competitionThe market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...
- India has 601 million OTT users and 148 million active paid subscriptions, reveals Ormax’s research reportOrmax Media's 2025 report reveals India's OTT audience has reached 601.2 million, covering 41.1% of the population, with a 10% growth rate....
- India’s OTT base hits 601 million; Connected TV users surge 87%: OrmaxIndia’s OTT audience has reached 601 million, with 148 million active paid subscriptions, according to Ormax Media’s 2025 report. Overall O...
- Ormax Media launches OTT sports audience trackerOrmax Media introduces Ormax Sports Track, India's first syndicated audience research tool for OTT sports, designed to measure engagement a...
- Graphic India’s The Legend of Hanuman tops Ormax charts with 5.8 million viewsSeason 6 of The Legend of Hanuman, created by Sharad Devarajan and produced by Graphic India, debuted as the most-watched show across all O...
- Ormax Media launches brand lift measurement tool ahead of IPLOrmax Media has introduced Ormax Mpact, a tool to evaluate the effectiveness of brand integrations, sponsorships, and product placements ac...
- India's sports audience base estimated at 678 million: OrmaxThe Ormax Sports Audience Report 2024 unveils insights into India's sports viewership landscape, estimating a total audience of 678 million...
- Box-office collections set to cross Rs 12,000 cr in 2023The media research company added that 2023 is expected to be the highest-grossing year ever, with a chance to cross the ₹12,000-crore thres...
- Ormax Media open to explore options to expand biz outside IndiaThe Ormax Media CEO said the company had plans to venture outside India before Covid-19, but the pandemic forced it to delay expansion plan...
- Ormax to now test documentaries through its streaming testing toolMedia insights company Ormax Media has upgraded Ormax Stream Track, their streaming content testing tool, to test documentaries as well. Th...
- Vijay overtakes Ajith, Suriya, Kamal Haasan and Rajinikanth as most popular Tamil star, read hereIn a recent Ormax media survey, Thalapathy Vijay was voted as the most popular Tamil superstar leaving behind Ajith and Suriya in the list.
- Ormax Media forays into entertainment businessOrmax Media Pvt Ltd, a consumer knowledge and consulting firm on Monday announced its foray into the entertainment business to bridge the d...
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