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OLYMPICS VIEWERSHIP
$100 million FIFA, IOC dreams fall short: Sports bodies struggle to lift media rights revenues amid broadcaster consolidation, RMG ban in IndiaGlobal sports bodies FIFA and IOC face challenges in India. Broadcaster consolidation and a ban on real-money gaming have reduced advertisi...- Paris Olympics 2024 attracted 17 crore viewers on JioCinema, Sports18The Paris 2024 Olympics captivated over 170 million viewers in India, achieving a record 1500 crore minutes of watchtime. Viacom18's extens...
- India is not even in the ring in the Olympics bout with China. But why?India lags behind in Olympic golds, with only 10 compared to China’s 303. Despite being the world's fifth-largest economy, India brought ho...
- It's a gold for sponsors at Paris OlympicsOlympic sponsors saw a significant branding boost from the Paris Games after the Tokyo event's disruptions. The French capital attracted 11...
- Will Kim Jong-un punish North Korean athletes for taking selfie with South Koreans at Olympics podium?Paris Olympics 2024 has been about unity, harmony, away from the geopolitical tensions and recent images of North Korean and South Korean t...
- Is gender equality in sports achievable? Lessons from the Paris OlympicsThe Paris Olympics achieved gender equality among athletes but lacks women coaches. More women's events were scheduled in prime TV slots. I...
- Surfing, skating boost viewership, but fail to find fans in audience at Tokyo OlympicsRatings indicated the Tokyo Games are currently the least watched Olympics in recent history.
- Why TV audiences are tuning out the Tokyo Olympics?The viewership has fallen since 2016, as athletes compete in Japan when audiences are mostly asleep in US and Europe.
- Around 17 mn people in US watched opening of Tokyo Olympics, 36% drop from 2016With the explosion of streaming as an alternative, ratings for live television have dropped sharply over the past five years.
- India is the sporting destination: Nita AmbaniAmbani, also founder chairperson of Reliance Foundation, told the audience how sports changed her life, perspective and worldview.
- Average viewership of ICC Women's World Cup final was highest-ever for any women's sport"The viewership of the nail biting finale touched 126 million," said Gayatri Yadav, president-consumer strategy & innovation at Star India.
- Comcast's NBCU books $250 mln in profit from Rio Olympics coverageNBCUNIVERSAL-OLYMPICS/:Comcast's NBCU books $250 mln in profit from Rio Olympics coverage
- PV Sindhu’s final match garners 66.5 million viewers as per ZAPRIn fact, the viewership was higher than even popular weekend Hindi GEC shows like ‘The Kapil Sharma Show’ which sees an average of 50 milli...
- Corporate sponsors ride Olympics wave as other sports gain tractionFor the first time, the Indian Olympic Association has (IOA) hired a third party agency — IOS Sports and Entertainment — to manage sponsors...
- We will rope in more icons as ambassadors: IOASalman's appointment has triggered a furore with star wrestler Yogeshwar Dutt and sprint legend Milkha Singh questioning the move.
- Is Hockey India League the saviour?To make HHIL commercially viable, there is a need to build stars, role models and household names.
- London Olympics: India focus helps DD Sports attract more eyeballs than ESPN, Star SportsLondon Olympics 2012 has emerged the most watched non-cricket sporting event in Indian television history with state broadcaster Doordarsha...
- London 2012 Olympics: Corporates like Hero MotoCorp, Bharti Airtel flock to hockey on rising public interestMedia planners say official broadcaster ESPN Star Sports hopes to earn Rs 95-100 crore by selling advertisement spots during the 17-day eve...
- 29 mn Indians watched CWG inaugurationThe opening ceremony of the Commonwealth Games attracted higher viewership than that of FIFA and Beijing Olympics.
- Doordarshan misses Olympian ad opportunityThe most expensive and hyped Olympics in history is barely 10 days away, but official broadcaster Doordarshan has not yet made any signific...
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