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A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...- IOC finds Olympic sponsor in China through 2032 to replace Panasonic of JapanTCL, a Chinese company, has become the new sponsor for the International Olympic Committee, replacing Japan's Panasonic, which ended its fo...
- India should soon have its first Olympics sponsor, a sign of the country's growing Games influenceThe International Olympic Committee (IOC) is set to add an Indian sponsor soon, signaling India's growing influence over the Olympics as th...
- Tokyo Olympics: A success? A failure? And how to judge?Pushing on with the Olympics after the postponement, and during the pandemic, has hurt the IOC's reputation in Japan. Kaori Yamaguchi, a fo...
- IOA sees 40% jump in Tokyo Olympic sponsorshipsThe sponsorships have allowed the Indian Olympic Association (IOA) to open up their coffers to players and coaches participating in the on-...
- Tokyo Olympics: IOA rope in Adani Group as sponsor"We are happy to inform you about one more sponsorship which is confirmed by Adani Group to IOA for the Olympics since our last update to y...
- Top Olympic sponsor Toyota pulls Games-related TV adsBeing a corporate sponsor for the Olympics is usually all about using the games as a platform to enhance the brand. But being linked with a...
- Tokyo Olympic torch relay plans to kick off in one monthOrganizers read out a list of rules regarding health measures for the 10,000 torchbearers and others who are to take part, including fans. ...
- Swiss Omega extends as Olympic sponsor to 2032OLYMPICS-OMEGA:Swiss Omega extends as Olympic sponsor to 2032
- UPDATE 1-China's Alibaba becomes major sponsor of OlympicsDAVOS-MEETING/OLYMPICS-ALIBABA (UPDATE 1):UPDATE 1-China's Alibaba becomes major sponsor of Olympics
- Corporate sponsors ride Olympics wave as other sports gain tractionFor the first time, the Indian Olympic Association has (IOA) hired a third party agency — IOS Sports and Entertainment — to manage sponsors...
- Biggest Indian contingent fails to light up advertisers’ Olympic flame“Star is not allowing advertisers to select the particular games that one may want to buy ad spots on. Also, the broadcast plan has not bee...
- Nine sponsors pledge Rs 10 crore to Indian Olympic contingent to RioIncidentally, this is the best ever response from the advertisers that IOA has received as so far. The event had got backing mainly from pu...
- Brand police takes over London to save sponsorsHundreds of uniformed Olympics officers will begin touring the country today enforcing sponsors' multimillion-pound marketing deals.
- Now, Indian government writes to IOC on Dow sponsorship rowThe Indian government has now stepped in by asking the body to drop Dow Chemicals as sponsor of this year's London Games.
- Drop Dow as London Olympics sponsor: IOAThe Indian Olympic Association on Friday shot off another letter to both the bodies demanding Dow Chemical's removal as sponsor of the upco...
- IOA demands removal of Dow Chemicals as London Olympics sponsorIOA acting president VK Malhotra today demanded Dow Chemicals to be removed from being one of the sponsors of the 2012 London Games.
- Pubs, multiplexes give a miss to OlympicsUnlike cricket and even soccer, the Olympics-the world’s biggest sports property-seems to be a downer among Indian entertainment circles.
- Beijing Olympics sponsors in the firing lineBeijing 2008 is under fire over China’s human rights record, but do its sponsors deserve to be vilified?
- Olympic sponsors land in Chinese soupBrands eager to tap the massive audience for Beijing Games face tough ethical questions.
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