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Geometry Global, Encompass join hands to launch largest BTL networkThe new entity will be managed by Sukrit Singh as group CEO and Rahul Saigal as group cheif operating officer (former president, Geometry G...- Dentsu Aegis buys controlling stake in OOH firm Milestone BrandcomAshish Bhasin, chairman and CEO of Dentsu Aegis Network South Asia, said this is by far the biggest deal in the outdoor space in India, but...
- Attracted by self service format, more men take to shoppingMost daily-use product advertisements might still be talking to housewives but, it's men who now do most of the shopping in FMCG, grocery a...
- Ogilvy & Mather announces joint venture in PhilippinesOgilvyAction one of the largest brand activation agencies in the world has entered Philippines – through a joint venture company formed by ...
- Shopper marketing is gradually developing in India: Prof Piyush Kumar Sinha, IIM – AhmedabadOne of the factors contributing Shopper marketing is emergence of open format stores where shoppers take their own decisions without direct...
- Companies eye the purchasing power of rural youthBusinesses are geared up to hit the countryroad for growth; this time they’ll piggyback on the purchasing power of rural youth.
- Top of the charts: Making sure bands fit the brandsAlthough sponsorship is the second fastest-growing marketing channel after the internet, many brands still cut deals on gut instinct about ...
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