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Northern Ireland violence: How a deadly knife attack led to riots, rise of anti-migrant demand?Northern Ireland riots: Politicians from both parts of Northern Ireland’s power-sharing government condemned the violence.- Data may be the new oil but it's science & imagination that fuel advertising: Ogilvy UK bossRory Sutherland cautions against an over-reliance on data to gauge consumer preference.
- "Advertising is neither science nor art; brands are using principles of decision science for years"A new way needs to be found to make brands the default choice – else most advertising will be reduced to costly signaling without much resu...
- Desi movement: How Indian marketers use nostalgia and local tastes to make products more appealingProvenance will be another key driver in the marketing world going forward, say marketing experts.
- Miles Young, the man who built Ogilvy & Mather in A-Pac wants to teachOn June 17, O&M announced that Young will retire next year to take up the position of warden of New College at Oxford University.
- Some bans and censures around the world that were welcomeThe Maharashtra beef ban, Nirbhaya documentary, Fifty Shades of Grey... the past week has seen many bans.
- BJP back in poll mode, advertising veterans Piyush Pandey & Sam Balsara roped in againAdmen Piyush Pandey & Sam Balsara, who crafted the extremely effective LS campaign for BJP, have been roped in again to ensure a similar pe...
- Ogilvy & Mather India comes up trumps at Kyoorius Awards 2014O&M, which sent 139 entries for Kyoorius awards, has stopped participating in India's oldest advertising awards, the Abby, and launched its...
- After O&M apology, Piyush Pandey says ads for Kurl-On mattresses legitimatePiyush Pandey, executive chairman O&M said no action is needed and the Bounce Back theme ads depicting Malala, Jobs and Mahatma Gandhi for ...
- Kyoorius Advertising and Digital awards will make judging session open for industry professionals, mediaViewers can watch the judges debate and decide, and they can also raise objections if they find any work to be not genuine or a scam.
- Kyoorius Advertising and Digital awards to make awards session open to publicKyoorius and D&AD will be opening the judging sessions to public viewing, for fellow professionals and media, so they can watch the jury de...
- WPP sees slight rise in full-year growth targetWPP raised its forecast for 2013 sales growth after stronger-than-expected expansion in the UK and North America.
- Vodafone to introduce Zoozoos in global marketsAfter acquiring cult status in India, Zoozoos, the black-and-white creatures that made a spectacular debut in telecom operator Vodafone Ess...
- Big ideas work better than big money: Trevor BeattieFor a man who has visited India more than 10 times over the last 25 years, Trevor Beattie, founder of the UK-based advertising agency Beatt...
- Pandey, Joshi on global ad juryPiyush Pandey, executive chairman & national creative director of Ogilvy & Mather India and South Asia, will head the Craft jury at this ye...
- Tetra Pak to undergo brand make-over in 2008Food processing and packaging solutions provider Tetra Pak said it is undertaking a brand make-over with plans to roll out a new visual ide...
- Hutch to ditch pink for Vodafone’s redNearly two years ago, Orange turned pink. Now, pink is preparing to make way for red and this time, it’s not just the colour.
- 'It's classic India seen with new eyes'With three Lions in the bag, 2007 may just turn out to be India best performance at Cannes.
- Ogilvy & Mather splits into twoOgilvy & Mather, the iconic advertising agency brand owned by WPP is splitting its brand into two - in select markets, Ogilvy Advertising a...
- Govt approves 21 FDI proposals worth Rs 36 crThe government on Friday cleared 21 foreign direct investment proposals envisaging Rs 35.6 crore investment, including Rs 27 crore proposal...
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