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OTT PLATFORM GROWTH
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- Ramani Kalyanam OTT release date confirmed: When and where to watch the Telugu romantic drama onlineRamani Kalyanam, starring Surya Vashistta and Deepshikha Chandran, is set to make its OTT debut soon. Directed by Vijay Adireddy, the Telug...
- Latest Malayalam, Tamil, Telugu, Kannada OTT releases: Karuppu to Dridam, new movies and shows on Netflix, JioHotstar, Prime VideoSouth OTT releases have an exciting lineup this week, with several new movies and shows arriving on June 12. From the Malayalam mystery thr...
- Zee appoints Tejkarran Singh Bajaj as Zee5 India business headZee Entertainment Enterprises Ltd (ZEEL) has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India to bolster its digital busines...
- Latest Malayalam, Tamil, Telugu, Kannada OTT releases: KD The Devil to Patriot, new movies and shows on Netflix, JioHotstar, Prime VideoWith action-packed gangster dramas, political thrillers, heartfelt family stories, romance and mystery all arriving within days of each oth...
- Friday OTT releases of the week: Dhurandhar The Revenge to Brown to Made In India: A Titan Story, new movies and shows on Netflix, JioHotstar, Prime Video and ZEE5This week's OTT lineup has something for everyone, from action-packed thrillers and crime mysteries to family dramas and romantic comedies....
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- NCF, bouquet curbs hurting TV consumer experience: Esya Centre studyIndian households still prefer traditional TV for family viewing, news and sports, but there is rising frustration with complex billing and...
- South Indian cinema dominates OTT race, accounts for 60% of hit film acquisitions in 2025South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
- India's consumption story changes track as OTT, travel and premium phones outpace staples: ReportThe report titled "The Great Consumption Shift" said, "Indian wallet has moved from cereal to data to OTT to mobiles," highlighting how Ind...
- Zee always open to unlocking value in music business, says CEO Punit GoenkaZee Entertainment Enterprises is exploring ways to boost its music business, Zee Music Company. Options include separating it into a new co...
- Streaming platforms double down on South Indian hitsSouth Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
- Rs 8,400 a year on OTT apps? It can become Rs 6.4 lakh in 20 years. CA warns about the quiet leaks in your wealthSmall monthly subscriptions for entertainment can quietly drain your finances. CA Nitin Kaushik highlights how Rs 8,400 spent annually on O...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- PVR Inox back in the black in Q4 as blockbuster films drive earnings recoveryIn an inspiring financial turnaround, PVR INOX reported a net profit of ₹186 crore for the March quarter, bouncing back decisively from las...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- New OTT releases to watch this week (May 4-May 10): 10 new movies and shows on Netflix, Prime Video, JioHotstar, ZEE5 and moreNew content arrives on OTT platforms this week. Netflix, JioHotstar, and Amazon Prime Video offer a variety of shows and movies. Viewers ca...
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