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OTT CONTENT STRATEGY
New OTT releases this week (June 22 - June 28): What's new on Netflix, ZEE5, Prime Video, JioHotstar, Apple TV+ and moreFrom dragons and Pandora adventures to reality show drama and family entertainers, the second final week of June brings an exciting mix of ...23 Jun, 2026, 05.57 PM IST- Canon bets big on India’s creator boom with new video-focused EOS R6V cameraCanon India has launched the EOS R6V full-frame camera and RF 20-50mm F4L IS USM lens, marking a stronger push toward video-first content c...11 Jun, 2026, 06.33 PM IST
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...11 Jun, 2026, 01.08 AM IST
- Zee appoints Tejkarran Singh Bajaj as Zee5 India business headZee Entertainment Enterprises Ltd (ZEEL) has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India to bolster its digital busines...08 Jun, 2026, 02.59 PM IST
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...03 Jun, 2026, 06.12 PM IST
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...28 May, 2026, 09.22 PM IST
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...26 May, 2026, 12.28 PM IST
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...25 May, 2026, 07.00 PM IST
- South Indian cinema dominates OTT race, accounts for 60% of hit film acquisitions in 2025South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...25 May, 2026, 01.31 AM IST
- Streaming platforms double down on South Indian hitsSouth Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...20 May, 2026, 08.37 PM IST
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...14 May, 2026, 01.23 PM IST
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...14 May, 2026, 12.41 PM IST
- PVR Inox back in the black in Q4 as blockbuster films drive earnings recoveryIn an inspiring financial turnaround, PVR INOX reported a net profit of ₹186 crore for the March quarter, bouncing back decisively from las...12 May, 2026, 08.35 PM IST
- Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...23 Apr, 2026, 01.23 PM IST
- Archana Puran Singh reveals how Kapil Sharma Show stalled her four-decade-long acting career, says 'nobody is offering roles'Archana Puran Singh Acting Career Stalled: Archana Puran Singh revealed her long stint on The Kapil Sharma Show brought fame but limited fi...20 Apr, 2026, 03.49 PM IST
- Global streaming platforms trade control for scale in India’s OTT marketStreaming powerhouses are choosing to partner with Indian digital platforms, looking to delve into the rapidly expanding OTT market without...17 Apr, 2026, 12.46 PM IST
- India’s OTT market expands to 1.45 billion monthly active users driven by data, smartphonesIndia's streaming market is booming. Mobile data and smartphones are driving growth. YouTube leads with the most users. JioHotstar follows ...10 Apr, 2026, 12.29 AM IST
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