ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Zee Entertainment Enterprises Ltd (ZEEL) has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India to bolster its digital busines...

In a bid to regulate, India's telecom authority TRAI is exploring potential guidelines for online television services, sparking a backlash ...

JioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

Reliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...

Broadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...

Double Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...

South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...

Bridgerton season 5 is all set to be streamed on Netflix.

India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...

Indian cinema is back to prioritizing movie theaters. Films now stream much later after their big screen debut. This shift is driven by stu...

Indian cinema is returning to a theatrical-first release model. Streaming platforms are reducing spending, and studios are focusing on box ...

Amazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...